Circana is proud to be recognized in recent industry analyst reports, which for us reflects the value we provide our customers in the evolving consumer marketing and personalization landscape.
Recent Research
4 October 2023
Gartner® Hype Cycle™ for Consumer Goods 2023
Circana has been named a Representative Vendor in the Gartner® Hype Cycle for Consumer Goods 2023 for Revenue Growth Management. The Hype Cycle provides CIOs an avenue for awareness and education on technologies to implement for competitive advantage in the market
Gartner, Hype Cycle for Consumer Goods 2023, Ellen Eichhorn, Sohard Aggarwal, Michelle DeClue, 4 October 2023
November 28 2023
The Forrester Wave™: Retail Planning Platforms, Q4 2023
Circana is named a Strong Performer in The Forrester Wave™: Retail Planning Platforms, Q4 2023. Circana was selected as one of the top 13 to be included in this prestigious report. At Circana, we consider this recognition of the direction retail planning is headed and the importance of retailer and supplier collaboration. Circana had the highest possible scores in Deployment Options, Scalability, Aggregate Demand Forecast, Partner Ecosystem and Pricing Flexibility & Transparency.
The Forrester Wave™: Retail Planning Platforms, Q4 2023, George Lawrie, Nov 28, 2023
Additional Industry Analyst Research
Featuring Circana
- Forrester, US Online Grocery Quarterly Review: Q1 2023
- Forrester, The Forrester Wave™ for Marketing Measurement and Optimization, Q3 2023
- Forrester, The Marketing Measurement & Optimization Landscape, Q2 2023
- Forrester, Managing The Myths & Realities of Channel Conflict
- Forrester, Rev Your Recommendation Engines With New Techniques
- Forrester, Data Deprecation Requires a Marketing Measurement Reinvention
- Forrester, The Marketer’s Guide to Retail Media
- Gartner, Market Guide for Media Measurement
- Gartner, Market Guide for Retail Assortment Management Applications
- Gartner, Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications
- Gartner, Market Guide for Marketing Mix Modeling,
- Gartner, Market Guide for Consumer Goods Trade Promotion Solutions
For questions about these reports or to learn more,
please contact evan.schwartz@Circana.com
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