Circana is proud to be recognized in recent industry analyst reports, which for us reflects the value we provide our customers in the evolving consumer marketing and personalization landscape.

Recent Research

4 October 2023

Gartner® Hype Cycle™ for Consumer Goods 2023

Circana has been named a Representative Vendor in the Gartner® Hype Cycle for Consumer Goods 2023 for Revenue Growth Management. The Hype Cycle provides CIOs an avenue for awareness and education on technologies to implement for competitive advantage in the market

Gartner, Hype Cycle for Consumer Goods 2023, Ellen Eichhorn, Sohard Aggarwal, Michelle DeClue, 4 October 2023

November 28 2023

The Forrester Wave™: Retail Planning Platforms, Q4 2023

Circana is named a Strong Performer in The Forrester Wave™: Retail Planning Platforms, Q4 2023. Circana was selected as one of the top 13 to be included in this prestigious report. At Circana, we consider this recognition of the direction retail planning is headed and the importance of retailer and supplier collaboration. Circana had the highest possible scores in Deployment Options, Scalability, Aggregate Demand Forecast, Partner Ecosystem and Pricing Flexibility & Transparency.

The Forrester Wave™: Retail Planning Platforms, Q4 2023, George Lawrie, Nov 28, 2023

February 14, 2024

The Forrester Tech Tide™: Retail AI and Automation, Q1 2024

Circana was listed as a representative vendor in the Forrester Tech TideTM : Retail AI and Automation, Q1 2024. The report highlights maturity and business value across various technology categories that support critical retail initiatives to support retail leaders in their strategic investment decisions. Circana is highlighted in the section on Retail Planning Platforms which are given a “High” value rating due to their ability to show data in real-time and integrate with e-commerce & extended aisle data.

Additional Industry Analyst Research
Featuring Circana

  • Forrester, US Online Grocery Quarterly Review: Q1 2023
  • Forrester, The Forrester Wave™ for Marketing Measurement and Optimization, Q3 2023
  • Forrester, The Marketing Measurement & Optimization Landscape, Q2 2023
  • Forrester, Managing The Myths & Realities of Channel Conflict
  • Forrester, Rev Your Recommendation Engines With New Techniques
  • Forrester, Data Deprecation Requires a Marketing Measurement Reinvention
  • Forrester, The Marketer’s Guide to Retail Media
  • Gartner, Market Guide for Media Measurement
  • Gartner, Market Guide for Retail Assortment Management Applications
  • Gartner, Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications
  • Gartner, Market Guide for Marketing Mix Modeling,
  • Gartner, Market Guide for Consumer Goods Trade Promotion Solutions

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and interanationally, and Hype Cycle is a registered trademark of Gartner, Inc and / or its affiliates and are used herein with permission. All rights reserved.