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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

See performance the way retailers do without the need for a large team or budget…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Fashion Accessories
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THE SINGLE SOURCE OF TRUTH FOR

Fashion Accessories

To stay ahead in the fashion accessories industry, it’s critical for brands and retailers to know what is selling, where, why, and for how much.

Reliable data and industry expertise keep brands and retailers on top of important and emerging trends in a rapidly changing market landscape.

Circana provides complete, accurate information about your products’ sales based on best-in-class point-of-sale and consumer data. Armed with these insights, you can track trends, identify business opportunities, and grow your business.

We also offer analytic solutions such as segmentation, price and promotion evaluation, forecasting, and more. Our industry analysts push our clients beyond these unmatched data assets to inspire actions and unlock growth.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with

Fashion Accessories Industry Experts

Beth Goldstein

Beth Goldstein

Executive Director, Industry Analyst Accessories and Footwear

“Fashion is still important to consumers, but they are also asking what the product can do for them. Brands that guide the consumer, offering solutions to problems they didn’t know they had, will be the fashion accessories leaders.”

Drive Fashion Accessories Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

Understand Your Customers
Optimize Product Portfolio
Fashion Accessories
Benchmark Sales Performance
Quantify Your Media’s Impact

INDUSTRY RANKING

Data Spotlight

Handbags, Luggage, and Backpacks Lead Accessories Sales; Money Accessories Show Strong Growth


The top three products in the accessories industry for the current 4-week period are Handbags (rank 1), Luggage (rank 2), and Backpacks (rank 3). No changes in rankings were observed versus the prior period. Notable percent changes include a 10.0% increase for Money Accessories and declines for Fanny/Waist/Chest Packs (-24.3%) and wallets (-10.3%). Most leading categories posted moderate growth, with Handbags and Luggage each up 8.5% year-over-year.

Source: Circana, Liquid AI™,

July, 2026

Data Source: 

Point of Sale (POS) Data

How Advertisers Should Prepare for Holiday 2026: Five Trends and a Media Playbook

Insights in Action

Holiday 2026 will be shaped by earlier shopping, social commerce, creator influence, and AI-assisted discovery. Nearly half of consumers browsed before Thanksgiving in 2025, while shoppers increasingly discover and buy products through social platforms and creator content. Advertisers should start media earlier, invest in discovery channels, prepare product data for AI shopping assistants, and measure business outcomes across retail media, ecommerce, in-store, and creator ecosystems.

17 Sept 2026

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Featured Solutions for Fashion Accessories Brands

Circana offers tailored solutions for every corner of the fashion accessory industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.

Unsure where to begin? Browse our solutions

SOLUTION

Retail Media connects shopper analytics to activation, linking marketing to retail sales for longitudinal insights and improved ROAS.

SOLUTION

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

SOLUTION

Complete Market™ solution gives robust POS measurement for in-store & online sales, with fulfillment type breaks & UPC details across CPG.

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Still not sure? Take the 1-min quiz

Discover What’s New in the Fashion Accessories Industry

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Speak to an Expert

We’ll Show You How to Transform
Complexity into Clarity


Find out how we can help your brand grow more. Fill out the form and we will get right back to you.

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