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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Industry Rankings

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Get the latest rankings, measurements and insights, powered by Liquid AI.

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Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

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Industry rankings vs. previous data period.

See how Circana can help your business grow.

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Consumer insights and buying trends.

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The holidays are approaching quickly and so are the decisions about what’s cooking! 🤔 🍽️

Key Insights

📦 Circana data shows that 23% of those celebrating Christmas plan to order some pre-cooked or ready-to-serve items, while 9% will outsource their entire holiday meal.

From homemade classics to convenient options, holiday meals are evolving with consumer preferences.

So ... Homemade?

Or premade?

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Suggested solutions

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Fashion Accessories
Gradient

THE SINGLE SOURCE OF TRUTH FOR

Fashion Accessories

To stay ahead in the fashion accessories industry, it’s critical for brands and retailers to know what is selling, where, why, and for how much.

Reliable data and industry expertise keep brands and retailers on top of important and emerging trends in a rapidly changing market landscape.

Circana provides complete, accurate information about your products’ sales based on best-in-class point-of-sale and consumer data. Armed with these insights, you can track trends, identify business opportunities, and grow your business.

We also offer analytic solutions such as segmentation, price and promotion evaluation, forecasting, and more. Our industry analysts push our clients beyond these unmatched data assets to inspire actions and unlock growth.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with

Fashion Accessories Industry Experts

Beth Goldstein

Beth Goldstein

Executive Director, Industry Analyst Accessories and Footwear

“Fashion is still important to consumers, but they are also asking what the product can do for them. Brands that guide the consumer, offering solutions to problems they didn’t know they had, will be the fashion accessories leaders.”

Drive Fashion Accessories Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

Understand Your Customers
Optimize Product Portfolio
Fashion Accessories
Benchmark Sales Performance
Quantify Your Media’s Impact

INDUSTRY RANKING

Data Spotlight

Accessories Category: Top Sellers Hold Steady, Cosmetic Bags See Notable Growth


The top three leaders in the Accessories industry remain unchanged: Handbags (#1), Luggage (#2), and Backpacks (#3). No shifts in rankings occurred among the top 9 products. Cosmetic Bag moved up one spot to #10, driven by a strong 4.2% sales increase. Totes/Shoppers also posted a notable 4.5% gain, while Wristlets experienced a significant decline of -11.0%. Most other categories saw minimal change in sales.

Source: Circana, Liquid AI™,

October, 2025

Data Source: 

Point of Sale (POS) Data

Three Principles of Consumer Behavior for Increasing Brand Equity and Market Growth

18 Dec 2025

Insights in Action

This guide provides five fundamental principles of consumer behavior that are supported by our data and examples of how these principles can be applied.

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Featured Solutions for Fashion Accessories Brands

Circana offers tailored solutions for every corner of the fashion accessory industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new serum’s hero ingredient resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.

Unsure where to begin? Browse our solutions

SOLUTION

Retail Media connects shopper analytics to activation, linking marketing to retail sales for longitudinal insights and improved ROAS.

SOLUTION

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

SOLUTION

Complete Market™ solution gives robust POS measurement for in-store & online sales, with fulfillment type breaks & UPC details across CPG.

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Still not sure? Take the 1-min quiz

Discover What’s New in the Fashion Accessories Industry

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Speak to an expert

Find out how we can help your brand grow more. Fill out the form and we will get right back to you.

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