Children change rapidly. As do their playthings, and the market feeding that change.
If you’re in the toy industry, it’s a perpetual challenge to stay on top of shifting tastes and trends. Circana gives you complete, accurate information about your products’ sales and your consumers so you can track trends, identify opportunities, and grow your business.
We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push our clients beyond these unmatched data assets to inspire actions and unlock growth.
Deep Industry Expertise
Vice President, Industry Advisor, Toys
“There’s a need for speed in the world today. In the current retail environment, it is more imperative than ever to be able to react quickly to changing tastes and fast-moving trends. Toy companies and retailers, whether they are big or small, who are nimble enough to react faster and get to market more quickly, are the ones who will win in the long term.”