The awards recognize the top selling toys, properties, and manufacturers across the United States, Europe, Canada, Brazil, and Mexico
CHICAGO, January 31, 2024 – Circana™, a leading advisor on the complexity of consumer behavior, today announced the winners of its 13th annual Toy Industry Performance Awards. The awards recognize the best-selling and top gaining toys, properties, and manufacturers based on 2023 sales globally* and in the U.S., Europe, Canada, Brazil, and Mexico, according to Circana’s Retail Tracking Service.
“As we begin a new year and many of us gather together at the international toy fair in Nuremberg this week, Circana is incredibly proud to celebrate the innovation and quality of toys and games being developed to inspire the joy of play around the world,” said Ricardo Solar, EVP of Entertainment at Circana. “We wish all the winners, and the entire toy industry, success in 2024.”
Miniverse Make It Mini Food Diner Minis Assortment
MGA Entertainment
Games and Puzzles
Pokémon Crown Zenith Elite Trainer Box
The Pokémon Company
Infant, Toddler, and Preschool Toys
Gabby’s Dollhouse Purrfect Playset
Spin Master
Outdoor and Sports Toys
Bunch O Balloons 3 Pack
Zuru
Plush
Squishmallows Plush 8″ Assortment
Jazwares
Vehicles
Hot Wheels Singles 1:64 Assortment
Mattel
Youth Electronics
Bitzee Interactive Digital Pet and Case with 15 Animals
Spin Master
Europe’s Top Gaining Toy Property of the Year**
Property
Manufacturer or Licensor
Pokémon
The Pokémon Company
Europe’s Top Gaining Toy Property by Supercategory**
Supercategory
Property
Manufacturer or Licensor
Action Figures and Accessories
Ninja Turtles
Paramount
Arts and Crafts
LEGO Art
The LEGO Group
Building Sets
LEGO Icons
The LEGO Group
Dolls
Monster High
Mattel
Explorative and Other Toys
Miniverse
MGA Entertainment
Games and Puzzles
Pokémon
The Pokémon Company
Infant, Toddler, and Preschool Toys
Gabby’s Dollhouse
Spin Master
Plush
Squishmallows
Jazwares
Vehicles
Super Mario
Nintendo
Youth Electronics
Bitzee
Spin Master
Canada’s Top Toy Property of the Year
Property
Manufacturer
Pokémon
The Pokémon Company
Canada’s Top Selling Toy of the Year
Item
Manufacturer
Squishmallows Plush 12″ Assortment
Jazwares
Canada’s Top Selling Toy by Supercategory
Supercategory
Item
Manufacturer
Action Figures and Accessories
Beast Lab Creator Assortment
Moose Toys
Arts and Crafts
Play Doh Single Tub
Hasbro
Building Sets
Icons Botanical Collection Wildflower Bouquet
The LEGO Group
Dolls
Barbie Dreamhouse
Mattel
Explorative and Other Toys
Miniverse Make It Mini Food Diner Minis Assortment
MGA Entertainment
Games and Puzzles
Pokémon Scarlet and Violet Center Elite Trainer Box Asst
The Pokémon Company
Infant, Toddler, and Preschool Toys
Gabby’s Dollhouse Purrfect Playset
Spin Master
Outdoor and Sports Toys
Spikeball Combo Meal Set
Spikeball
Plush
Squishmallows Plush 12″ Assortment
Jazwares
Vehicles
Hot Wheels Singles 1:64 Assortment
Mattel
Youth Electronics
Kidizoom Smartwatch Assortment
VTech
Brazil’s Top Toy Property of the Year
Property
Manufacturer
Hot Wheels
Mattel
Brazil’s Top Selling Toy of the Year
Item
Manufacturer
Hot Wheels Singles 1:64 Assortment
Mattel
Brazil’s Top Selling Toy by Supercategory
Supercategory
Item
Manufacturer
Action Figures and Accessories
Avengers Olympus 9.5″ Assortment
Hasbro
Arts and Crafts
Play-Doh Drill N Fill Dentist
Hasbro
Building Sets
Classic Medium Creative Brickbox
The LEGO Group
Dolls
Barbie Dreamhouse
Mattel
Explorative and Other Toys
BH Toys Amoeba Blue
BH Toys
Games and Puzzles
Cara A Cara
Estrela
Infant, Toddler, and Preschool Toys
Fisher Price Tumblin Giraffe
Mattel
Outdoor and Sports Toys
Quad Bike and Pedal Spider Assortment
Maral
Plush
Paw Patrol Skye Plush 30cm
Sunny Brinquedos
Vehicles
Hot Wheels Singles 1:64 Assortment
Mattel
Youth Electronics
Bitzee Interactive Digital Pet and Case with 15 Animals
Sunny Brinquedos
Mexico’s Top Gaining Toy Property of the Year**
Property
Manufacturer or Licensor
Hot Wheels
Mattel
Mexico’s Top Gaining Toy Property by Supercategory**
Supercategory
Property
Manufacturer or Licensor
Action Figures and Accessories
Super Mario Brothers
Nintendo
Arts and Crafts
Fashion Angels
Fashion Angels
Building Sets
LEGO Speed Champions
The LEGO Group
Dolls
Monster High
Mattel
Explorative and Other Toys
Miniverse
MGA Entertainment
Games and Puzzles
Pokémon
The Pokémon Company
Infant, Toddler, and Preschool Toys
Gabby’s Dollhouse
NBCUniversal
Outdoor and Sports Toys
X-Shot
Zuru
Plush
Furby
Hasbro
Vehicles
Hot Wheels
Mattel
Youth Electronics
Bitzee
Spin Master
Source: Circana, Retail Tracking Service, Value Sales, January-December 2023 *Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Mexico, Brazil, and Australia **Properties with the largest increases in value sales
About Circana Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand and outpace the competition. Learn more at www.circana.com.
