COMPLETE AUDIENCES
Boost Your Campaign Performance with Precise Purchase-Based Targeting
Reach the right audience with our Complete Audiences
—built from 100% known buyers for maximum conversion.
Activate Circana Audiences with any of our 20+ partners
Why Choose Circana’s Complete Audiences?
6X
ROI versus other audiences
96%
Coverage of U.S Households
4X
Loyalty card dollar sales vs. competitors
How It Works
Identify
Use purchase data to target consumers most likely to convert.
Activate
Deploy our audience segments across 20+ partner platforms.
Analyze
Measure your success with robust ROI metrics.
Targeting the right audience segment drives campaign performance
“Circana’s Complete Audiences helped us achieve a 6X return on our media investment.”
Complete Audiences Insights
For purchase-based targeting
