Circana’s Complete Audiences improves campaign precision by reaching households with the highest likelihood to convert. Our audiences are so precise, they deliver up to 6x ROI compared to other audiences.

Unlock the Power of Complete Audiences

Circana’s suite of market measurement solutions give you access to our industry-leading POS data, which is unparalleled in measuring market size, share, and trend over time. No other company provides a more granular view of what’s selling at retail, across as many industries.

Why choose Complete Audiences?

Up to 6X ROI when using Complete Audiences. Complete Audiences perform better than any other audiences available

Of all U.S.
households covered Delivers scalable audiences with precision

Loyalty card
dollar sales vs. competitors. With hundreds of millions of loyalty cards only accessible through Circana

How to reach your target audience with Circana Complete Audiences

Our clients can use a combination of Circana Audiences to achieve complete precision at scale. Our off-the-shelf or custom audiences can be used in a variety of ways, such as defining a social media target audience.

We offer look-alike audience segments that are available and ready to activate as soon as today at more than 20 major demand-side platforms. These syndicated segments are built using Circana’s consumer panel data with a propensity to purchase modeled score to 126 million households to help marketers achieve scale.  

We have audience segments built from 100% verified purchase-based segments built from our industry-leading loyalty card data to help marketers reach audience segments with precision. These segments are made up of shoppers who have made past purchases of the product, brand, or category.