Advertising That Overturns Long-Held Gender Stereotypes and Accurately Represents Women Is Critical to Unlocking Purchase Power among Younger Generations and People of Color


DiGennaro Communications
Naylet Aguayo 

Shelley Hughes

About Circana
Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand and outpace the competition. Learn more at