The Single Source of Truth for
Tobacco
Speak to an Expert

Deep Industry Expertise
Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco
“We are seeing a profound shift in the category as manufacturers drive innovation against reduced-harm cigarette alternatives. From smokeless tobacco to modern oral tobacco to vaping products, these are now the industry’s focus areas for investment and innovation.” – Boris Oglesby
Team Lead, Client Development Org Tobacco
“The ever-changing tobacco landscape continues to be fueled with opportunities. We see the emergence of a more informed consumer (i.e. “polyuser”, adult tobacco backbar shopper who uses/purchases regularly more than one type of tobacco product) creating shifts and trends that will make way for a dynamic sales landscape in years to come.” – Wanette Wise
The Latest Insights