Top tobacco manufacturers use our retailer POS data assets across MULO, and our category expertise empowers analytics initiatives.

The census retailer POS data sources from our partnerships with 17 of the top 20 convenience channel retailers.

Deep Industry Expertise

Boris Oglesby

Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco

“We are seeing a profound shift in the category as manufacturers drive innovation against reduced-harm cigarette alternatives. From smokeless tobacco to modern oral tobacco to vaping products, these are now the industry’s focus areas for investment and innovation.” – Boris Oglesby

Wanette Wise

Team Lead, Client Development Org Tobacco

“The ever-changing tobacco landscape continues to be fueled with opportunities. We see the emergence of a more informed consumer (i.e. “polyuser”, adult tobacco backbar shopper who uses/purchases regularly more than one type of tobacco product) creating shifts and trends that will make way for a dynamic sales landscape in years to come.” – Wanette Wise

The Latest Insights