Solutions
We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
NCSolutions (NCS) has joined Circana!
With this acquisition, Circana expands its media capabilities to help clients better plan, target, measure, and optimize media investments across channels... read more
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THE SINGLE SOURCE OF TRUTH FOR
Alcoholic Beverages
Recent market shifts have significantly changed what consumers drink and why. Understanding this evolution and its future implications is essential for retailers and manufacturers who want to win their share of sip.
We provide beverage and alcohol clients expansive retailer POS data assets and wet/dry enhanced projection methodology.
We harmonize this data with NABCA depletions data, all within our industry-leading platform, Unify+™, for a seamless experience.
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With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Beer Dominates, but Stout Surges with Standout Growth in Alcoholic Beverages
Lager, Red Still, and White Still remain the top 3 subcategories by sales, with no changes in their rankings from the prior period.
Notably, Stout jumped four spots to rank 17th, driven by a substantial 83.5% increase in sales. Premixed Cocktails rose to 9th (up 1), while Vodka dropped to 10th (down 1). AO Beer also moved up to 11th, with Sparkling Wine falling to 12th. AO Wine experienced the steepest decline in sales, down 18.5%.
Source: Circana, Liquid AI™,
March, 2025
Data Source:
Point of Sale (POS) Data
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