Circana’s market-leading capabilities are designed to help retailers understand purchase behavior, measure performance, maximize product availability, drive product and category growth, and collaborate with suppliers.
With real-time data insights, Circana™ empowers retailers to make informed decisions, adapt quickly to market trends, and drive revenue growth.
Deep Industry Expertise
Marshal Cohen
Chief Retail Advisor
“The purse strings are tightening and shifting when it comes to retail spending. Inflation is easing, but consumers continue to feel the pinch of still-elevated food and beverage prices. Impacts of higher prices, lower demand, and weather disruption may be starting to extend beyond discretionary spending. Retailers and manufacturers need to find the trigger points that will motivate the consumer to start to spend, despite reprioritization and the various economic challenges they are facing.”
