The Great Escape: Exploring the Rise of the Joy Economy

For the remainder of 2024 and beyond, there is opportunity for retailers and brands to participate in the joy economy. By delivering products and services reflecting the emotional needs and preferences of today’s shoppers, retailers and brands can offer experiences that drive sales and loyalty.

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More than ever, you need to know how people feel to understand how they’ll shop in the moment. Find out how shoppers are embracing escapism to stay ahead of shifting consumer behaviors:

Circana provides complete visibility into consumer behaviors, covering $4 trillion in global consumer
spending across 26 industries
. We change retailer perspectives to accelerate decision-making and grow revenue streams by showing a complete picture of whole categories, cross-category influences, buyer behavior, and more.

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