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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

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Beth Goldstein

Beth Goldstein

Executive Director, Industry Advisor, Footwear and Accessories

Beth Goldstein is an executive director and industry advisor at Circana, specializing in the footwear and accessories markets. Drawing on nearly 30 years of experience across retail, market research, and consumer insights, she advises brands, retailers, manufacturers, and investors on market trends, growth opportunities, and changing consumer behavior. She regularly counsels senior leadership teams, helping them turn data and insights into business strategy, and presents frequently to executive audiences, boards, and industry organizations on the forces shaping consumer demand. A sought-after keynote speaker, thought leader, and industry expert, Beth is known for connecting market performance with broader consumer and economic trends.


Beth shares her insights and analyses through Circana thought leadership and with major media outlets including The Wall Street Journal, Bloomberg, CNBC, Business of Fashion, and Footwear News, among many others. She also serves on the board of the Accessories Council.


Beth joined Circana in 2003 following retail buying roles at Lord & Taylor and Saks Fifth Avenue. She holds an MBA from NYU Stern School of Business and a bachelor's degree from Cornell University.

Recent Posts from

Beth Goldstein

Circana’s 2026 Holiday Study Finds Consumers Spending Selectively, Not Stepping Away

280

Holiday spending forecast to range from down 1% to up 2.5% as shoppers seek value, convenience, and experiences worth prioritizing

8 Oct 2026

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The Global Health & Wellness Market: The Next Wave of Growth

86

Wellness has won the argument. 85% of consumers now actively practice self-care, and 93% call it a priority. Yet only 38% are satisfied with where they are. How will brands and retailers close this gap?

8 Oct 2026

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Holiday 2026 Will Be Defined by Meaning: Five Consumer Shifts Retailers Can’t Ignore

190

The first half of 2026 reinforced a trend that has been building for several years: Consumers are becoming increasingly purposeful with their spending.

7 Oct 2026

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AI Access Vs. AI Intelligence: A CTO Guide

61

AI decision intelligence connects AI to verified industry data, business context, and enterprise workflows, so answers lead to governed decisions instead of isolated productivity gains. Circana’s Liquid AI™ grounds each response in POS-validated retail measurement and category knowledge, and delivers it through the applications, agents, and assistants your teams already use.

7 Oct 2026

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Fast Forward: How Speed and Convenience Are Driving Food and Beverage Trends

112

Time efficiency frequently governs how Americans eat, with Circana data showing that out-of-home meals climbed to 382 per person and more than half of dinners requiring little or no cooking. Consumers are also swapping out full meals for snacking and saving time by shopping online.

7 Oct 2026

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New Study from Circana and Best Buy Ads Shows Retail Media's Reach Goes Far Beyond the Click

190

New syndicated marketing mix modeling research quantifies the full-funnel impact of Best Buy Ads across the market

7 Oct 2026

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El Niño and Retail: Why Weather Volatility Is Becoming a Planning Challenge, Not Just a Forecasting Challenge

203

As forecasters project a strengthening El Niño through the remainder of 2026, many retailers may be tempted to focus on the weather forecast itself. But history suggests the bigger opportunity lies in understanding how consumers respond.

6 Oct 2026

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EMEA Demand Signals Report: Unlock CPG, Consumer Behavior Insights

194

Monitoring macroeconomic impacts on volume, price, and other aspects of the EU6 CPG industry.

1 Oct 2026

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Shoppers swap alcohol for new generation of healthier drinks as booze loses its bottle but beverage sales increase overall 

251

Alcohol has been declining in popularity in the five or six years since the pandemic and this has now led to a wider range of alternatives and healthier products, which give us much more choice about what we drink at home and when we socialise.

1 Oct 2026

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The Produce Path: Challenges and Opportunities at a Time of Disruption

137

Produce is facing a pivotal moment as food safety concerns, economic pressure, and shifting shopper habits reshape demand across retail and foodservice. Trust, value, convenience, and health trends are creating both near-term disruption and longer-term opportunities for the industry.

1 Oct 2026

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AI, Measured: The Shift and Strategies that Win

219

AI agents are starting to make the buying decision itself, reshaping discovery, brand visibility, and retail power dynamics faster than most CPG and retail players are prepared for.

30 Sept 2026

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 The Agentic AI Shift and Strategies That Win

145

With more than two-thirds consumers now using generative AI to explore and choose products, and AI agents dramatically narrowing the digital shelf, brands and retailers must now earn selection from both people and algorithms. Circana’s experts explore where consumer trust truly stands, what shoppers expect from AI assistants, and the strategic levers that separate category leaders from those left off the shortlist.

30 Sept 2026

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Category Management Under Pressure: How AI Helps Teams Prioritize the Right Opportunities 

166

Category management teams get more signals than they can act on. The job is picking the two or three that will move the category before the next buyer meeting. Continuous monitoring across retailer point-of-sale, shopper and competitive data surfaces assortment gaps, white space and price or pack gaps as they appear, so the recommendation is ready before the meeting is.

29 Sept 2026

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A Seasonal “Boo-st”: How Halloween 2026 Is Shaping Up Across Categories

550

Spooky season has arrived. With it comes a cauldron of swirling consumer behaviors and opportunities for brands, retailers, foodservice operators, and others with Halloween-themed offerings. Halloween remains a major holiday for many consumers, with Circana data showing that about one-half of families in the U.S. plan to celebrate the occasion.

28 Sept 2026

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights

18655

Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

25 Sept 2026

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Competing through Disruption: The Australia Foodservice Perspective

76

How Value, Control, and Convenience Are Reshaping Consumer Behavior — and What the Industry Must Do Next

25 Sept 2026

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Holiday 2026 Media Planning: Where to Spend and How to Measure the Season

112

Holiday 2026 media planning is the work of deciding how early to spend, which channels to fund, and how to measure a season that no longer starts at Thanksgiving. This on-demand Circana session, recorded in September, 2026, is for brand managers, media directors, category managers and insights leads who own holiday spend or the forecast it is graded against.

24 Sept 2026

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Circana Forecasts U.S. Home Market Growth as Consumers Invest in Products That Help Them Save Money and Simplify Life

452

Eating at home, replacement demand, and everyday convenience are fueling home-product growth, with the market expected to exceed $45.6 billion by 2028

24 Sept 2026

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Circana 2026 Holiday Media Report Reveals How Advertisers Can Act on Demand Before Purchase

318

New Circana report offers holiday advertising strategy insights for brands, retailers, and media advertisers navigating earlier demand, social commerce, AI-assisted shopping, and connected measurement

23 Sept 2026

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Kids Are Back in School. Their Shopping Isn’t Done Yet.

382

Circana data shows consumers delaying back-to-school purchases and spending later into the season as they carefully balance budgets, value, and brand preferences.

22 Sept 2026

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