Join Circana to learn what's real today, what's coming next, and the distinct plays brands and retailers each need to make to stay in the decision.

We'll cover:

• Where AI agents are already influencing or making purchase decisions

• How discovery and brand visibility are shifting as agents enter the path to purchase

• The changing power dynamics between brands, retailers, and platforms

• The plays brands need to make to stay visible to AI agents

• The plays retailers need to make to stay relevant in an agent-mediated market

This session kicks off a four-part series tracking how AI is reshaping shopping, brand strategy, and consumer behavior, backed by Circana's latest research.

Speakers:

Sally Lyons Wyatt

Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights, Circana

Kiara Barrett

Global Head of Thought Leadership, Circana