CHICAGO and SAN FRANCISCO – Oct. 29, 2026 – Circana, LLC, a leader in turning consumer data into growth, today announced it has engaged Ode with Anthropic, an enterprise AI transformation company, to modernize how market intelligence is produced and delivered. The goal is simple: faster, more flexible, and more actionable insights for Circana's clients.
Circana and Ode are building:
A governed agent platform: Teams can build, test, and deploy agents in one place. Every agent is measured against expert-verified cases, and uncertain work is routed to Circana specialists.
End-to-end workflows: Teams will operate agentic workflows guided by experts, with the first three focus areas being data processing, trend forecasting, and product classification.
An in-house agent team: Ode is training Circana engineers to build and deploy agents and enabling operators to own the goals and quality of the agents in their areas.
Rather than standalone productivity tools, the teams are building production-ready capabilities on a reusable and scalable foundation that will accelerate Circana’s ability to develop and deliver new solutions to clients faster.
“AI only matters if it makes our clients' decisions better and faster,” said Stuart Aitken, president and CEO of Circana. “We are turning some of our most complex, manual processes into fast, scalable workflows, with Circana's data and industry expertise firmly at the center.”
“By taking out manual steps and routing exceptions to our experts, we can move faster and more consistently, without compromising the quality and oversight our clients expect,” said Michael Rosenthal, president of Operations at Circana.
From IRI and The NPD Group to Circana today, the company has spent decades using technology and data science to help clients understand consumers. Building on that foundation, Circana is advancing its AI-enabled capabilities, with trusted data, human expertise, and advanced technology working as one. Circana will share results and case studies as the work scales.
“AI works best when it gives experts more room to use their judgment,” said Chris Taylor, CEO of Ode. “Circana’s analysts carry instincts that took years to sharpen. We’re thrilled to work alongside them and amplify the impact of their expertise.”
About Circana
Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at circana.com.
About Ode with Anthropic
Ode is an enterprise AI transformation company formally launched in 2026 through a partnership between Anthropic, Blackstone, Hellman & Friedman, and a consortium of global investors including Apollo Global Management, General Atlantic, GIC, Goldman Sachs, Leonard Green & Partners, and Sequoia. Ode helps organizations move AI from experimentation to full-scale deployment and is focused on the highest-impact growth opportunities. Ode combines Anthropic’s frontier AI models with a team of experienced AI engineers to help organizations identify where AI can have the greatest impact and build the systems that deliver it. For more information, visit ode.com.
Circana Media Contact
Shelley Hughes
Email: shelley.hughes@circana.com
Ode Media Contact
Spencer Bandeen
Email: ode@gravitystrat.com
