Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
Stuart Aitken
President and Chief Executive Officer
Stuart Aitken is the President and CEO of Circana. He brings more than 25 years of experience in data, insights, analytics, technology, and media including at leading retailers.
Aitken joined Circana from Kroger where he was chief merchant and marketing officer and responsible for several key business functions including sales, pricing, analytics and execution, e-commerce, digital merchandising, marketing, and more.
Prior to his role at Kroger, Aitken was a founder and served as CEO of 84.51°, Kroger’s data analytics arm, and CEO of dunnhumby USA, LLC for six years. He also served as executive vice president and chief marketing officer for retailer Michaels, and he led marketing strategies, loyalty marketing, data analytics, innovation, and category management at Safeway.
Aitken was also previously a software programmer in Silicon Valley and a technology professor in Scotland, where he taught AI, analytics, and small business management.
He holds a BA and an MS in Information Management and lives in Cincinnati with his wife and two children.
