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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Industry Rankings

Get powerful data insights, rankings, and market changes for your industry.

WHAT IS

Liquid AI

A powerful, easy-to-use user interface that delivers granular data in an easy-to-use form.

Powered by Circana's Liquid Data®, an unparalleled technology that bring in billions of data points from more than 4T annual sales

Get immediate actionable insights through generative AI-based summaries, graphic visualizations to tell stories with clarity.

Available on Unify+™ to help you grow your business with confidence and direction. 

Liquid AI

Where smart starts.
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Need More Detail?

Instant answers to essential business questions

Summary

Summary

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Source: Circana, Liquid AI™

Data Source: Point of Sale  (POS) Data

Our insights don't stop here. Follow us on social media and get immediate subject matter expert insights, key reports, and more.

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Name
Rank Chg Vs. Prior Period
$ % Chg Vs. Prior Period

^^ Digital sales on Nintendo platforms not included

^ Digital sales on Nintendo and Xbox platforms not included

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