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Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Resources

Discover our industry experts' perspectives on the issues that matter to your business.

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Listen to the Circana Unpacked podcast featuring thought leaders across our industries. 

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Quantifying the SMB Cost of Out-of-Stocks 

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4

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Circana

Circana

Top 10 Movies

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1

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John Buffone

Vice President, Industry Advisor, Media Entertainment

24 Feb 2026

Category

Top 10 Video Games

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3

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Mat Piscatella

Executive Director, Games

23 Feb 2026

Category

Fizzy, Fun, and Fancy: How Experiences are Shaping Beverage Trends

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2

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Sally Lyons Wyatt

Global EVP & Chief Advisor Consumer Goods & Foodservice Insights

Circana’s Guide to Brand Growth Drivers and Research

Read Time

4

mins

Circana

Circana

View all solutions that

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