Report by:
Sally Lyons-Wyatt Global EVP & Chief Advisor, CPG & Foodservice, Circana
Cara Loey Vice President & Industry Advisor, CPG & Food & Beverage, Circana
What does it take to win in consumer packaged goods?
The market shifts fast. Retail food and beverage grew by 3% in 2025, while non-food CPG growth slowed to 2%. To stay ahead, you need to know exactly what drives growth.
The 14th Annual Circana 2025 U.S. CPG Growth Leaders Report reveals the strategies behind the industry's most successful companies. For the first time, we compare both public and private CPG performance. We analyze over 700 manufacturers with more than $100 million in annual sales to show you exactly who is winning and why.
Inside the 2025 Report, You Will Discover:
Comprehensive Rankings: See the top-performing companies across all revenue sizes. We rank established industry giants ($8B+) alongside agile, emerging brands ($100M to $500M).
Performance Drivers Uncovered: Learn how growth leaders consistently outpace the competition. We break down the exact drivers of success, showing how top brands excel in distribution growth and velocity.
A Unique Composite Growth Score: We move beyond basic metrics. Our analysis uses a specialized composite growth score that measures organic dollar change, volume change, and weighted average market share gains.
Actionable Market Shifts: Understand why manufacturers under $1 billion and private labels captured more market share in 2025, and learn how you can adapt your strategy to compete.
Stop guessing what works. Use the data from the industry's most comprehensive omnichannel analysis to guide your next move.
