TV is evolving into one of the most powerful drivers of measurable growth. What was once a channel primarily associated with reach and awareness is now a dynamic, commerce-connected ecosystem where outcomes can be understood, optimized, and scaled.
While moments like Upfronts shape how investments are planned, the bigger shift is happening year-round. Marketers are rethinking how to connect audiences, inventory, and outcomes across linear, streaming, and emerging ad-supported environments.
In this Circana webinar, industry leaders explore how TV is transforming into a more accountable, performance-driven channel — and what it takes to succeed in this new landscape.
From evolving measurement expectations to the growing importance of incrementality and cross-platform strategy, this session is designed to help marketers build a more connected, future-ready approach to TV.
What You’ll Learn
How TV is evolving into a commerce-connected, always-on performance channel
How to approach investment decisions across linear and streaming throughout the year
Why ad-supported environments are becoming central to reach and engagement
How measurement, attribution, and incrementality are redefining accountability
What marketers should prioritize to connect media exposure to real business outcomes
How to build a unified TV strategy across platforms, partners, and data sources
Speakers
Dave Slowik – EVP, Global Media, Circana
Anna Miller – Director, Ad Measurement and Research, Roku
Ioanna Protogiannis – Sr. Director, Measurement & Reporting Solutions, LG Ad Solutions
Justin Rosen – SVP, Data & Analytics, Ampersand
