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Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

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Nathan Shipley

Nathan Shipley

Executive Director, Industry Analyst Automotive

Nathan Shipley is an executive director and industry analyst for Circana’s Automotive Aftermarket practice. Drawing upon more than 15 years of experience in the automotive industry, Shipley works closely with manufacturers and retailers to help them better understand marketplace dynamics leveraging Circana’s vast data resources and expertise.


A recognized industry thought leader, Shipley has presented at industry events such as AAPEX and the YANG Leadership Conference. He was also the recipient of 2018’s Auto Care Association Impact Award: Four for the Future, which recognizes four people under age 40 who have made remarkable contributions within the auto care industry.


Shipley holds a bachelor’s in Marketing from The University of Houston.

Recent Posts from

Nathan Shipley

Are Pricing and Promotions Helping or Hurting Your Market Share?

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Are Pricing and Promotions Helping or Hurting Your Market Share?
Strong comparable sales, rising loyalty enrollment, and steady traffic can signal a win, even as competitors quietly pull shoppers away in a marketplace where prices are compared in seconds and baskets switch just as fast. Seeing true performance means reading pricing, promotion, assortment, availability, shopper behavior, and external forces together, so you know whether your strategy is really gaining ground.

11 Jun 2026

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What Incrementality Attribution Reveals That Attribution Alone Cannot

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What Incrementality Attribution Reveals That Attribution Alone Cannot
Incrementality attribution reveals the true impact of marketing by isolating what actually drove sales—not just what was present at conversion. By using test-and-control methods, brands can measure real lift, optimize budgets, and confidently prove ROI—often uncovering a gap between attributed performance and actual incremental value.

10 Jun 2026

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Circana Announces Major Enhancements to Receipt Panel, Including Custom Hierarchies Capability and Expansion to 250,000 Static Panelists

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Circana Announces Major Enhancements to Receipt Panel, Including Custom Hierarchies Capability and...
We are committed to helping our clients move beyond simply understanding what happened in a category to uncovering exactly why consumers are behaving a certain way and how brands can act on it...

9 Jun 2026

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2026 Global Toy Report

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2026 Global Toy Report
Want a sharper view of where the global toy market is headed?

8 Jun 2026

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Global Toy Market Hits $123B as ‘Play’ Expands Across Ages and Markets

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Global Toy Market Hits $123B as ‘Play’ Expands Across Ages and Markets
Adults, emerging markets, and digital behaviors are shaping the industry’s future

8 Jun 2026

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Soccer Fever Fuels Global Surge in Toys and Collectibles, Circana Reports

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Soccer Fever Fuels Global Surge in Toys and Collectibles, Circana Reports
Global sales of soccer-related toys soar 160% as fan enthusiasm accelerates across key markets

8 Jun 2026

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

5 Jun 2026

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Price Optimization: Turning Pricing Analytics into Consistent Decisions

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Price Optimization: Turning Pricing Analytics into Consistent Decisions
Reactive pricing may feel manageable early on, but as SMBs scale across retailers and channels, unmanaged inconsistency often erodes margins, strains trade relationships, and undermines brand positioning. Brands best positioned for profitable growth replace guesswork with a disciplined pricing and trade optimization framework that is grounded in elasticity insights, data-driven guardrails, and analytics.

5 Jun 2026

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4 Themes from Circana’s New Product Pacesetters Report

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4 Themes from Circana’s New Product Pacesetters Report
Circana's recently-released 2025 New Product Pacesetters report spotlights innovations driving the year's top 200 launches, from wellness-meets-indulgence to bold brand collabs. Winning brands are blending sensory appeal, trusted partnerships, and everyday elevated benefits to capture shoppers and reshape what "new" really means in both food and nonfood categories.

4 Jun 2026

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Circana Expands Liquid Testing Solution to Include Media Measurement and Campaign Experimentation

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Circana Expands Liquid Testing Solution to Include Media Measurement and Campaign Experimentation
New AI-powered capabilities allow brands to measure true incremental sales impact and optimize live campaigns without requiring traditional holdout markets

3 Jun 2026

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China Consumer Sentiment Study: Will Rising Fuel Prices Affect Food and Beverage Spending?

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China Consumer Sentiment Study: Will Rising Fuel Prices Affect Food and Beverage Spending?
May Day travel held steady, with spending in line with 2025 levels and stronger momentum in New Tier-1 and Tier-1 cities.

28 May 2026

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Beyond the Buzz: How Brands Should Really Think About Major Event Marketing

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Beyond the Buzz: How Brands Should Really Think About Major Event Marketing
Whether it is the Olympics, global soccer tournaments, tennis grand slams, prestigious golf tournaments, or a championship American football game, major sporting events capture the world’s attention, and with it, a surge in consumer spending. For marketers, these moments can feel like can’t-miss opportunities. But the reality is more nuanced: While the impact on retail and consumer engagement is real, it is often fleeting, uneven and highly contextual.

27 May 2026

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Circana Introduces Social Commerce Solution to Decode Social Sales Performance

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Circana Introduces Social Commerce Solution to Decode Social Sales Performance
We are excited to bring much-needed clarity to the social commerce channel

27 May 2026

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How Brands and Retailers Can Score with Global Soccer Fever

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How Brands and Retailers Can Score with Global Soccer Fever
As enthusiasm grows for global football/soccer matches, brands and retailers can seize the moment to connect with millions of fans tuning in and shopping for team gear, food, and more. From TikTok marketing opportunities to watch party trends, discover the winning strategies to score big during this month-long tournament.

26 May 2026

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Retail Sales Slip in April as Calendar Shifts, Economic Pressures Weigh on Consumer Demand, Reports Circana

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Retail Sales Slip in April as Calendar Shifts, Economic Pressures Weigh on Consumer Demand, Reports...
Current retail results are clouded. April may have been short on growth, but it is important to note that year-to-date retail results reflect minor growth, underscoring the importance of looking past a singular view...

26 May 2026

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Circana Unveils 2025 New Product Pacesetters as Top Innovations Drive $6.2 Billion in Year-One Sales

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Circana Unveils 2025 New Product Pacesetters as Top Innovations Drive $6.2 Billion in Year-One Sales
The biggest risk in CPG today isn’t a failed launch — it’s failing to launch at all. Innovation isn’t just a strategic priority — it’s the growth engine,

21 May 2026

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2025 New Product Pacesetters: Redefining Innovation and Consumer Impact in CPG

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2025 New Product Pacesetters: Redefining Innovation and Consumer Impact in CPG
Amid the fast-paced evolution of 2025, consumers embraced innovative products that balanced health, convenience, and indulgence, redefining expectations and driving growth in the CPG industry.

20 May 2026

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The Second Coming of K-Beauty

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The Second Coming of K-Beauty
In 2015, Korean beauty brands entered the U.S. market with a skincare-first philosophy, marking a clear departure from the social media–driven makeup trends that dominated the beauty industry at the time. The initial K-beauty boom introduced products like BB/CC creams and sheet masks, while also bringing innovative ingredients such as snail mucin and ginseng into the mainstream.

20 May 2026

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Consumers Accelerate Shift Toward DIY Vehicle Maintenance Amid Economic Pressures

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Consumers Accelerate Shift Toward DIY Vehicle Maintenance Amid Economic Pressures
Consumers are enlisting do-it-yourself auto maintenance in an effort to save money amid challenging economic times, rising gas prices, and growing needs being placed on their vehicles. We’re seeing shoppers become more resourceful and hands-on as they look for ways to extend the life of their vehicles and manage expenses.

19 May 2026

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Celebrating Dad: From Grilling Out to Chilling Out

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Celebrating Dad: From Grilling Out to Chilling Out
Father’s Day gifting is evolving, blending enduring favorites with new trends. While grilling, spirits, apparel, and fragrances remain staples, emerging categories like fitness trackers, toy-building sets, and VR are gaining traction. Circana data shows consumers balancing meaningful indulgences with practicality as they celebrate modern dads.

18 May 2026

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