top of page
Circana Navigation
Left Sidebar.jpg

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

Liquid-Data-Go-Hero.jpg

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

Company

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana's Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg
Nathan Shipley

Nathan Shipley

Executive Director, Industry Analyst Automotive

Nathan Shipley is an executive director and industry analyst for Circana’s Automotive Aftermarket practice. Drawing upon more than 15 years of experience in the automotive industry, Shipley works closely with manufacturers and retailers to help them better understand marketplace dynamics leveraging Circana’s vast data resources and expertise.


A recognized industry thought leader, Shipley has presented at industry events such as AAPEX and the YANG Leadership Conference. He was also the recipient of 2018’s Auto Care Association Impact Award: Four for the Future, which recognizes four people under age 40 who have made remarkable contributions within the auto care industry.


Shipley holds a bachelor’s in Marketing from The University of Houston.

Recent Posts from

Nathan Shipley

How Often Should You Run Marketing Mix Modeling?

27

How Often Should You Run Marketing Mix Modeling?
The once-a-year marketing mix model is a legacy convention, and for most brands operating in volatile categories, it goes stale long before the next study begins. CPGs can match their measurement cadence to what actually drives it — decision frequency, category volatility, and data availability — using a smarter, always-on hybrid approach.

29 Jul 2026

Tags

Big Insights, Small Teams: How AI Drives Momentum in CPG

4

Big Insights, Small Teams: How AI Drives Momentum in CPG
For emerging CPG brands, momentum is everything. A retailer meeting moves up. A competitor drops price. A new flavor starts to outperform expectations in one region but stalls in another. A founder needs to know whether last week’s sales spike was a signal, a fluke, or the beginning of something bigger.

27 Jul 2026

Tags

Continental Cravings: Global Snacking Trends Reveal Opportunities for Brands and Retailers

116

Continental Cravings: Global Snacking Trends Reveal Opportunities for Brands and Retailers
Snacking is evolving from a between-meals habit into a lifestyle behavior. Across the U.S., Europe, and Australia, consumers are driving growth through demand for functional benefits, GLP-1-friendly options, natural ingredients, and anytime-anywhere convenience. Learn how changing motivations, occasions, and shopping habits are creating new opportunities for brands and retailers worldwide.

27 Jul 2026

Tags

The Biggest Back-to-School Opportunity Isn't Back-to-School

379

The Biggest Back-to-School Opportunity Isn't Back-to-School
Why timing beats stockpiling for the apparel market this back-to-school season

23 Jul 2026

Tags

SNAP in Transition

108

SNAP in Transition
Where SNAP participation, spend, and shopper behavior are headed — and what it means for your

23 Jul 2026

Tags

Yesterday’s News, Today’s Trends:  How Nostalgia is a Multi-Category Driver

495

Yesterday’s News, Today’s Trends:  How Nostalgia is a Multi-Category Driver
A thing of the past might just be the Next Big Thing. Circana’s position as a leader in turning data into growth helps uncover trends like the nostalgia driving comebacks across categories.

22 Jul 2026

Tags

The Invisible Giant: Why Private Label is Dominating Omnichannel and How Emerging Brands Can Respond

100

The Invisible Giant: Why Private Label is Dominating Omnichannel and How Emerging Brands Can Respond
Private label has evolved from a lower cost alternative into a growth engine reshaping how consumers define value across more categories. Shoppers are looking for products they can trust, with consistent quality and affordability that fits tighter household budgets, and retailers are increasingly meeting that demand with own-brand portfolios that do not ask consumers to compromise.

21 Jul 2026

Tags

Snacking Enters a New Era of Function, Fuel, and Fun as Global Sales Surge Past Record Levels, Circana Reports

572

Snacking Enters a New Era of Function, Fuel, and Fun as Global Sales Surge Past Record Levels,...
New snacking research reveals how functional benefits, GLP-1 medications, and AI-driven discovery are reshaping the way the world snacks

21 Jul 2026

Tags

Understanding Sales Rate and How to Integrate It into Sales Stories

39

Understanding Sales Rate and How to Integrate It into Sales Stories
When SMBs are trying to break into retail or expand their presence, they need to show evidence that their product earns its place on the shelf. Sales rate is one of the clearest proof points that a small or medium-sized business (SMB) can bring to the table.

20 Jul 2026

Tags

Walmart Connect on Incrementality and the Next Phase of Retail Media

255

Walmart Connect on Incrementality and the Next Phase of Retail Media
Retail media has spent years proving it can grow. Now it has to prove it can be trusted. At Cannes Lions 2026, Jon Gibs, group director, media insights and measurement at Walmart Connect, sat down with Circana’s Lindsay Pullins, senior VP of global retail media and commerce, to explain what that shift really means for advertisers. Here is a preview. The full conversation is worth watching.

17 Jul 2026

Tags

New Products, New Paths to Discovery

139

New Products, New Paths to Discovery
The path to product discovery is no longer a straight line, as social commerce, omnichannel behavior, and AI are reshaping how consumers find and choose what's new. Circana's 2025 New Product Pacesetters report reveals where these forces converge and why generational differences are redrawing the discovery landscape.

17 Jul 2026

Tags

Early Summer Promotions and Seasonal Events Drive June Retail Spending as Consumer Demand Remains Selective, Reports Circana

201

Early Summer Promotions and Seasonal Events Drive June Retail Spending as Consumer Demand Remains...
Early summer deals sparked spending, but delayed back-to-school demand highlights the importance of smarter promotional timing and messaging.

16 Jul 2026

Tags

Back-to-School Shoppers are Seeking Value, Comfort, and Style, Circana Reports

532

Back-to-School Shoppers are Seeking Value, Comfort, and Style, Circana Reports
Back-to-school shoppers are focused on getting the most for their money this year, balancing budget concerns with a desire for comfort, style, and versatility. From denim and sneakers to personality-driven backpacks, key trends are shaping what families buy—and why. See which categories are positioned to win and what's driving consumer decisions this season. The biggest surprise may be where shoppers are choosing to spend...

16 Jul 2026

Tags

Top 10 Movies

2587

Top 10 Movies
Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.

14 Jul 2026

Tags

Snack Unwrap: A New Global Era of Function, Fuel, and Fun

278

Snack Unwrap: A New Global Era of Function, Fuel, and Fun
Join us for Snack Unwrap: A New Global Era of Function, Fuel, and Fun — a forward-looking webinar on the forces redefining how consumers choose, use, and discover snacks in 2026.

14 Jul 2026

Tags

Top 10 Video Games

77040

Top 10 Video Games
Circana US Video Games Market — May 2026 Summary

14 Jul 2026

Tags

Best in Class: What Circana’s Insights Reveal about 2026 Back-to-School Trends

1434

Best in Class: What Circana’s Insights Reveal about 2026 Back-to-School Trends
From denim and sneakers to computers, lunchbox staples, and college essentials, the back-to-school season spans several categories and stretches over a longer window than in the past. As they prepare for a new term, consumers are balancing tight budgets with students’ needs and preferences.

13 Jul 2026

Tags

China Consumer Sentiment StudyWill Dining Benefit from Summer Family Travel?

85

China Consumer Sentiment StudyWill Dining Benefit from Summer Family Travel?
High-income consumers are the key growth drivers, while needs and motivations differ across income groups.

13 Jul 2026

Tags

Circana’s 2026/2027 Global Food and Beverage Outlook Predicts Slow-to-Moderate Growth as Market Enters Period of Rationalization

808

Circana’s 2026/2027 Global Food and Beverage Outlook Predicts Slow-to-Moderate Growth as Market...
Consumers are no longer simply trading down or cutting back

13 Jul 2026

Tags

How to Tell If a Promotion Drove Real Growth

109

How to Tell If a Promotion Drove Real Growth
Standard promotion reports often confuse a short-term sales spike with genuine growth, overlooking pull-forward and other factors that erode true lift. While conventional promotion measurements can miss performance results, an always-on approach proves which promotions actually have an impact.

10 Jul 2026

Tags

bottom of page