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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
ARTIFICIAL INTELLIGENCE
AI Built for Emerging CPG. Designed to Help You Scale.
Liquid Data Go brings Circana’s Liquid AI™ to emerging and growing CPG brands in a way that is simple, fast, and practical. Whether you’re answering everyday questions or running deep performance analysis, AI accelerates your path from data to insight – without adding complexity or headcount.
Automate complex analysis and workflows, cutting manual work so teams can focus on decisions that drive growth, not building reports.
Scale insight effortlessly, extending advanced analytics across your entire portfolio without added complexity or headcount.
A single, consistent view of the business, ensuring every team works from the same data, logic, and narrative, every time.
AI That Keeps Up with the Pace, Pressure, and Priorities of Fast-Growing Brands
Liquid AI is powered by Emiri™ and Brainwave™, designed to support CPG teams at every stage of growth. Emiri gives your most data‑driven users a faster way to get to the right insights, while Brainwave delivers high‑speed intelligence to solve bigger, more sophisticated challenges at scale.
Brainwave
Brainwave uses AI-driven data storytelling to evaluate your full portfolio in one go. Powered by decades of analytics expertise, it learns how your business works, automates analysis, and translates complex data into clear, consistent narratives. Every team operates from the same market view — making it more efficient, scalable, and consistent. It’s easier to align faster, decide smarter, and act with confidence. Every brand gets visibility. Every time. No resets required.
Less grind. More growth. Let AI do the work so your teams can focus on decisions that move the business.
Every brand gets the same rigor. Don’t let time and resource constraints decide what brands earn a seat at the table.
One shared story. Align faster with a single, trusted view of the business that’s flexible enough for every team.
Emiri Launchpad
In Liquid Data Go, the Emiri agent provides a guided experience designed to help teams quickly find the right reports to answer their business questions. Instead of building analyses or starting from scratch, users can choose from a broad set of questions aligned to common CPG needs. Emiri then surfaces the most relevant syndicated reports available in Liquid Data Go, pointing users to the insights they should be reviewing to move forward with confidence.
