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CPG Demand Signals Report

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Cold weather = cozy habits unlocked. ❄️

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☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

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CASE STUDY

Price and Trade Advantage™ sees +£10M growth in value sales by reallocating promotional support

price and trade advantage case study uk pet food manufacturer

Snapshot

SOLUTION AREA

Analytics

SOLUTION

Price & Promotion

INDUSTRIES

Pet Care

CLIENT

Manufacturer

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The Challenge

A UK pet food manufacturer operating in the premium segment, was concerned that the market was reaching a saturation point in terms of frequency of discount. They wanted to understand how to maintain their own growth and continue to grow the overall category without increasing weeks on discount.

Insight

Insight

Leveraging the Price and Trade Advantage™ solution, Circana identified ways to increase the efficiency of promotional support in driving net manufacturer and total retailer category uplifts, focusing on promoting the right products, in the right retailers with the most appropriate promo mechanics.

The Results

By shifting promotional support to a more efficient mix of products, across retailers and promotion mechanics, Circana identified over £10million of net value gains without the client having to increase the weeks of promotional support.

The Results
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+£10M

Value Sales

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Related Case Studies

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