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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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CPG Consumer Spend Tracker

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

CASE STUDY

Price and Trade Advantage™ case study sees +£600K Sales growth from revising the pricing strategy

Snapshot

SOLUTION AREA

Analytics

SOLUTION

Price & Promotion

INDUSTRIES

Home

CLIENT

Retailer

price and trade advantage case study a high end uk department store
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The Challenge

A high-end UK department store wanted to understand the role of price in their home categories. More specifically they wanted to understand the optimal price points to maximize revenue.
Insight

Insight

Leveraging the Price and Trade Advantage™ solution, Circana analyzed the price elasticity of each product in the category and ranked them from least to most elastic. Circana recommended:

  • Keeping the price of those products that were the most price sensitive at current levels

  • Increasing the remaining products in the category by 10%, which were not price sensitive

The Results

By increasing the price on the non-price sensitive products, the client yielded +£600K in sales in the first 3 months after the change.

The Results
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+ £600K

Sales

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Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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