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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
CASE STUDY
Price and Trade Advantage™ case study sees +£600K Sales growth from revising the pricing strategy
Snapshot
SOLUTION AREA
Analytics
SOLUTION
Price & Promotion
INDUSTRIES
Home
CLIENT
Retailer
The Challenge
A high-end UK department store wanted to understand the role of price in their home categories. More specifically they wanted to understand the optimal price points to maximize revenue.
Insight
Leveraging the Price and Trade Advantage™ solution, Circana analyzed the price elasticity of each product in the category and ranked them from least to most elastic. Circana recommended:
Keeping the price of those products that were the most price sensitive at current levels
Increasing the remaining products in the category by 10%, which were not price sensitive
The Results
By increasing the price on the non-price sensitive products, the client yielded +£600K in sales in the first 3 months after the change.
+ £600K
Sales
