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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Industry Rankings

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Get the latest rankings, measurements and insights, powered by Liquid AI™.

Online Shop Owner

Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

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Which Pie Do You Prefer?

The ultimate Thanksgiving dessert debate is back.

🥧 With one-third of baking aisle sales happening in the final quarter of the year, shoppers aren’t just planning the meal…they’re planning the grand finale.

So ... Apple? Pumpkin?

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CPG Consumer Spend Tracker

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Suggested solutions

Liquid Data Go

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

CASE STUDY

Price and Trade Advantage™ case study sees +£600K Sales growth from revising the pricing strategy

price and trade advantage case study a high end uk department store

Snapshot

SOLUTION AREA

Analytics

SOLUTION

Price & Promotion

INDUSTRIES

Home

CLIENT

Retailer

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The Challenge

A high-end UK department store wanted to understand the role of price in their home categories. More specifically they wanted to understand the optimal price points to maximize revenue.

Insight

Insight

Leveraging the Price and Trade Advantage™ solution, Circana analyzed the price elasticity of each product in the category and ranked them from least to most elastic. Circana recommended:

  • Keeping the price of those products that were the most price sensitive at current levels

  • Increasing the remaining products in the category by 10%, which were not price sensitive

The Results

By increasing the price on the non-price sensitive products, the client yielded +£600K in sales in the first 3 months after the change.

The Results
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+ £600K

Sales

​
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Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

View all solutions that

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