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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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CASE STUDY

Price and Trade Advantage™ case study sees +£600K Sales growth from revising the pricing strategy

price and trade advantage case study a high end uk department store

Snapshot

SOLUTION AREA

Analytics

SOLUTION

Price & Promotion

INDUSTRIES

Home

CLIENT

Retailer

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The Challenge

A high-end UK department store wanted to understand the role of price in their home categories. More specifically they wanted to understand the optimal price points to maximize revenue.

Insight

Insight

Leveraging the Price and Trade Advantage™ solution, Circana analyzed the price elasticity of each product in the category and ranked them from least to most elastic. Circana recommended:

  • Keeping the price of those products that were the most price sensitive at current levels

  • Increasing the remaining products in the category by 10%, which were not price sensitive

The Results

By increasing the price on the non-price sensitive products, the client yielded +£600K in sales in the first 3 months after the change.

The Results
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+ £600K

Sales

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Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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