Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
CASE STUDY
Price and Trade Advantage™ case study sees +£600K Sales growth from revising the pricing strategy
Snapshot
SOLUTION AREA
Analytics
SOLUTION
Price & Promotion
INDUSTRIES
Home
CLIENT
Retailer
The Challenge
A high-end UK department store wanted to understand the role of price in their home categories. More specifically they wanted to understand the optimal price points to maximize revenue.
Insight
Leveraging the Price and Trade Advantage™ solution, Circana analyzed the price elasticity of each product in the category and ranked them from least to most elastic. Circana recommended:
Keeping the price of those products that were the most price sensitive at current levels
Increasing the remaining products in the category by 10%, which were not price sensitive
The Results
By increasing the price on the non-price sensitive products, the client yielded +£600K in sales in the first 3 months after the change.
+ £600K
Sales
