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OmniGrowth Category Playbook: Harnessing Omnichannel Trends for 2025 Growth

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Anne Zybowski

Vice President, E-Commerce

In this webinar series, set your brand apart with holistic strategy, activation techniques, and digital shelf causal insights.

  • Writer: Anne Zybowski
    Anne Zybowski
  • Sep 26, 2024
  • 1 min read

Updated: May 2

14% of Millennial e-commerce shopping trips are stock-up trips. How can you harness this insight?


Find out in this installment of our OmniGrowth webinar series, designed to unlock your brand’s potential and boost your sales and share. We’ve partnered with industry experts from firstmovr to provide you with the latest tools and insights to make the most of the omnichannel universe.


This session explores:


  • The latest omnichannel sales and consumer behavior trends to capitalize on marketplace opportunities

  • How to develop proficiency in omnichannel analytics and identify online causal levers to drive and prioritize action

  • New omniconsumer trends and their impact on loyalty through channel switching behavior

  • Tips and strategies for integrating the omnichannel playbook approach into your 2025 strategic plans to unlock growth


This webinar series is dedicated to empowering brands to thrive in the evolving omnichannel landscape. Set your brand apart with holistic strategy, activation techniques, and digital shelf causal insights.


Speakers:


Anne Zybowski,

Vice President, E-Commerce, Digital Shelf, Circana


Oskar Kaszbuski,

Founder and Chief Growth Officer, firstmovr



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About the author

Anne Zybowski leads the development and commercialization of Circana’s innovative Digital Shelf solution. She is a recognized industry expert in e-commerce and omnichannel strategy, digital marketing, digital shelf capabilities, and retail media. She brings to her role more than 20 years of experience in CPG and retail strategy, as well as 15 years as an industry e-commerce and omnichannel pioneer.


Zybowski’s reputation as an industry thought leader began at Kantar, where she was a speaker, trainer, and strategic consultant working with both retailers and brands. She then pivoted to help build Kantar’s global Amazon, e-commerce, and digital shopper practice from scratch. Zybowski subsequently spent six years in multiple e-commerce and omnichannel roles at The Clorox Company, building out sales capabilities, omnichannel relationships with retailer partners, and the digital transformation roadmap. Prior to joining Circana, she spent a year leading omnichannel strategy and a client services team as managing director of an Amazon agency.


Zybowski is a graduate of the Johns Hopkins University and the University of Rochester Simon School of Business.

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