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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Industry rankings vs. previous data period.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

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Solutions

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Paul Gagnon

Paul Gagnon

Vice President, Industry Advisor, Consumer Technology

Paul Gagnon is an industry advisor and thought leader for Circana’s Consumer Technology practice. His nearly three decades in the consumer electronics (CE) industry has included roles at retail, manufacturing, and CE market research companies. Gagnon has advised companies at all levels of the CE value chain, including component manufacturers, OEMs, brands, retailers, and media companies. He regularly provides insight and analysis to senior leaders on market performance, key trends, future outlooks, and best-in-class strategies for growth and market leadership.


Prior to joining Circana, Gagnon was a senior research director at Omdia, where he led a global team of analysts covering the CE market and supply chains. He previously held positions at IHS Markit, DisplaySearch, Hitachi, and Circuit City.


Gagnon holds an MBA and bachelor’s degree in Business from San Diego State University.

Recent Posts from

Paul Gagnon

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