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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Paul Gagnon

Paul Gagnon

Vice President, Industry Advisor, Consumer Technology

Paul Gagnon is an industry advisor and thought leader for Circana’s Consumer Technology practice. His nearly three decades in the consumer electronics (CE) industry has included roles at retail, manufacturing, and CE market research companies. Gagnon has advised companies at all levels of the CE value chain, including component manufacturers, OEMs, brands, retailers, and media companies. He regularly provides insight and analysis to senior leaders on market performance, key trends, future outlooks, and best-in-class strategies for growth and market leadership.


Prior to joining Circana, Gagnon was a senior research director at Omdia, where he led a global team of analysts covering the CE market and supply chains. He previously held positions at IHS Markit, DisplaySearch, Hitachi, and Circuit City.


Gagnon holds an MBA and bachelor’s degree in Business from San Diego State University.

Recent Posts from

Paul Gagnon

What Incrementality Attribution Reveals That Attribution Alone Cannot

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Incrementality attribution reveals the true impact of marketing by isolating what actually drove sales—not just what was present at conversion. By using test-and-control methods, brands can measure real lift, optimize budgets, and confidently prove ROI—often uncovering a gap between attributed performance and actual incremental value.

10 Jun 2026

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Circana Announces Major Enhancements to Receipt Panel, Including Custom Hierarchies Capability and Expansion to 250,000 Static Panelists

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We are committed to helping our clients move beyond simply understanding what happened in a category to uncovering exactly why consumers are behaving a certain way and how brands can act on it...

9 Jun 2026

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2026 Global Toy Report

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Want a sharper view of where the global toy market is headed?

8 Jun 2026

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Global Toy Market Hits $123B as ‘Play’ Expands Across Ages and Markets

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Adults, emerging markets, and digital behaviors are shaping the industry’s future

8 Jun 2026

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Soccer Fever Fuels Global Surge in Toys and Collectibles, Circana Reports

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Global sales of soccer-related toys soar 160% as fan enthusiasm accelerates across key markets

8 Jun 2026

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

5 Jun 2026

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Price Optimization: Turning Pricing Analytics into Consistent Decisions

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Reactive pricing may feel manageable early on, but as SMBs scale across retailers and channels, unmanaged inconsistency often erodes margins, strains trade relationships, and undermines brand positioning. Brands best positioned for profitable growth replace guesswork with a disciplined pricing and trade optimization framework that is grounded in elasticity insights, data-driven guardrails, and analytics.

5 Jun 2026

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4 Themes from Circana’s New Product Pacesetters Report

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Circana's recently-released 2025 New Product Pacesetters report spotlights innovations driving the year's top 200 launches, from wellness-meets-indulgence to bold brand collabs. Winning brands are blending sensory appeal, trusted partnerships, and everyday elevated benefits to capture shoppers and reshape what "new" really means in both food and nonfood categories.

4 Jun 2026

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Circana Expands Liquid Testing Solution to Include Media Measurement and Campaign Experimentation

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New AI-powered capabilities allow brands to measure true incremental sales impact and optimize live campaigns without requiring traditional holdout markets

3 Jun 2026

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China Consumer Sentiment Study: Will Rising Fuel Prices Affect Food and Beverage Spending?

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May Day travel held steady, with spending in line with 2025 levels and stronger momentum in New Tier-1 and Tier-1 cities.

28 May 2026

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Beyond the Buzz: How Brands Should Really Think About Major Event Marketing

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Whether it is the Olympics, global soccer tournaments, tennis grand slams, prestigious golf tournaments, or a championship American football game, major sporting events capture the world’s attention, and with it, a surge in consumer spending. For marketers, these moments can feel like can’t-miss opportunities. But the reality is more nuanced: While the impact on retail and consumer engagement is real, it is often fleeting, uneven and highly contextual.

27 May 2026

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Circana Introduces Social Commerce Solution to Decode Social Sales Performance

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We are excited to bring much-needed clarity to the social commerce channel

27 May 2026

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How Brands and Retailers Can Score with Global Soccer Fever

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As enthusiasm grows for global football/soccer matches, brands and retailers can seize the moment to connect with millions of fans tuning in and shopping for team gear, food, and more. From TikTok marketing opportunities to watch party trends, discover the winning strategies to score big during this month-long tournament.

26 May 2026

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Retail Sales Slip in April as Calendar Shifts, Economic Pressures Weigh on Consumer Demand, Reports Circana

423

Current retail results are clouded. April may have been short on growth, but it is important to note that year-to-date retail results reflect minor growth, underscoring the importance of looking past a singular view...

26 May 2026

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Circana Unveils 2025 New Product Pacesetters as Top Innovations Drive $6.2 Billion in Year-One Sales

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The biggest risk in CPG today isn’t a failed launch — it’s failing to launch at all. Innovation isn’t just a strategic priority — it’s the growth engine,

21 May 2026

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2025 New Product Pacesetters: Redefining Innovation and Consumer Impact in CPG

937

Amid the fast-paced evolution of 2025, consumers embraced innovative products that balanced health, convenience, and indulgence, redefining expectations and driving growth in the CPG industry.

20 May 2026

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The Second Coming of K-Beauty

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In 2015, Korean beauty brands entered the U.S. market with a skincare-first philosophy, marking a clear departure from the social media–driven makeup trends that dominated the beauty industry at the time. The initial K-beauty boom introduced products like BB/CC creams and sheet masks, while also bringing innovative ingredients such as snail mucin and ginseng into the mainstream.

20 May 2026

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Consumers Accelerate Shift Toward DIY Vehicle Maintenance Amid Economic Pressures

258

Consumers are enlisting do-it-yourself auto maintenance in an effort to save money amid challenging economic times, rising gas prices, and growing needs being placed on their vehicles. We’re seeing shoppers become more resourceful and hands-on as they look for ways to extend the life of their vehicles and manage expenses.

19 May 2026

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Celebrating Dad: From Grilling Out to Chilling Out

237

Father’s Day gifting is evolving, blending enduring favorites with new trends. While grilling, spirits, apparel, and fragrances remain staples, emerging categories like fitness trackers, toy-building sets, and VR are gaining traction. Circana data shows consumers balancing meaningful indulgences with practicality as they celebrate modern dads.

18 May 2026

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Circana Earns Best Proof of Incrementality at The Drum Commerce Media Awards for Advanced Marketing Mix Modeling Approach

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Circana earns “Best Proof of Incrementality” at The Drum Commerce Media Awards for its Marketing Mix Modeling approach, delivering statistically validated insights into true causal lift, cross-channel halo effects, and enterprise-wide marketing impact.

18 May 2026

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