Household incomes for China’s foodservice consumers improved slightly in August. But consumer spending remained cautious, and seasonal demand only provided support for some categories. This month’s China Consumer Sentiment Study shares August 2026 performance and highlights the latest consumer attitudes and behavior. 

Highlights: 

• Youth unemployment rate ticked up to 17.9%

• Experiential consumption, such as travel and beauty, remained relatively robust

• Household income aligned with expectations for dining out, reflecting caution

• Main meals anchored the foodservice market while snacking unlocked new opportunities