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Industry Rankings

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Get the latest rankings, measurements and insights, powered by Liquid AI™.

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Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Circana's official announcements.

Media Coverage

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Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

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Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

Company

Solutions

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Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Suggested solutions

Liquid Data Go

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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CASE STUDY

Uncovered $5M opportunity to improve brand distribution

uncovered-5m-opportunity-to-improve-brand-distribution

Snapshot

SOLUTION AREA

Analytics

SOLUTION

ShopperSights

INDUSTRIES

Home

CLIENT

Manufacturer

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The Challenge

A leading bath tissue brand wanted to increase its distribution to more retail stores.

Insight

Insight

Circana supported the manufacturer with our ShopperSights solution. We provided the client a product potential index to show the brand’s highest likelihood of success across the greatest number of stores.

The Results

The result was a $5 million joint opportunity for the retailer and manufacturer, increasing the brand’s distribution from 200 to 1200 stores.

The Results
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$5M

Joint opportunity for retailer and manufacturer

200 to 1200 

Increase in store distribution for brand
​
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Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

View all solutions that

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