Beauty

The beauty market is increasingly being shaped by channel shifts and a whole host of indie brands. In a world with rapidly changing products and distribution models, it’s critical to know what is selling, where, why, and for how much.

We monitor beauty industry trends across the globe, from the big picture down to the category, geographic region, and store levels, based on best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.

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Industry Experts

Larissa Jensen

Senior Vice President, Industry Advisor, Beauty

Expert Bio

“When economic sentiment gets shaky, consumers turn to beauty products for an emotional lift. Sales performance results reinforce beauty’s resiliency and unfaltering position as an indispensable category. As the prestige and mass industry lines blend, a clear picture of the total beauty market becomes particularly important for brands and retailers.”

With our best-in-class data, you can:

Measure Performance

Uncover Emerging Trends

Gain Consumer Insight

Evaluate the Competition

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source:

Point of Sale (POS) Data

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Industry Ranking

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Canada’s Beauty Market Grows 4% Heading into the Holiday Season, Circana Reports

18 Nov 2025

Insights in Action

Canada’s Beauty Market Grows 4% Heading into the Holiday Season, Circana Reports

Circana, LLC today reported that Canada’s total prestige beauty industry grew by +4% in dollar sales and +3% in units sold from January through September 2025, versus the same period last year – with growth in both metrics across all major categories. While overall momentum has moderated from the record-setting gains of recent years, the fragrance and hair segments continued to outperform the market and gain share.

Industry Posts