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Solutions

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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Larissa Jensen

Larissa Jensen

Senior Vice President, Industry Advisor, Beauty

Larissa Jensen, senior vice president and global beauty industry advisor at Circana (formerly IRI and The NPD Group), is a recognized expert in the skincare, makeup, fragrance, and hair categories. She travels globally to lend her knowledge of the U.S. and international markets to the beauty industry, which includes the evaluation of new business opportunities for top beauty retailers and manufacturers around the world.


Jensen shares her expert insights and analysis on the Circana blog and contributes to major media outlets including The Wall Street Journal, New York Times, Bloomberg, Women’s Wear Daily (WWD), Vogue, Business of Fashion, and many others. She has been a featured speaker at the WWD Beauty CEO Summit and has delivered keynotes and trend presentations at established beauty events and conferences for Cosmetic Executive Women (CEW), HBA Global Expo, Cosmoprof, and The Society of Cosmetic Chemists. Larissa has been a guest lecturer at Columbia University Business School and The Fashion Institute of Technology (FIT). 


She is an adjunct professor and Advisory Board Member for FIT’s CFMM Master’s Program, Advisory Board Member for Cosmoprof North America, and on the Board of Advisors for Beauty Packaging magazine. In 2023 she was recognized among the Women Worth Watching in Leadership® by Profiles in Diversity Journal.


Jensen joined then NPD in 2005 following her marketing roles at The Estée Lauder Companies, Inc. and L’Oréal USA. Jensen earned a Bachelor of Science degree in Communications from Ithaca College, and a Master of Professional Studies degree in Cosmetics and Fragrance Marketing and Management from FIT.

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