There's no shortage of predictions about what AI will do to commerce. This session skips the hype and measures what consumers are actually doing. Drawing on a survey of more than 4,600 U.S. adults, Circana's experts show where shoppers find real value in AI, where trust breaks down, and where they still want their hands on the wheel.
What you'll learn
What consumers really hear when you say "AI." Learn why "powered by AI" may not land the way you think, and what language works better.
Where AI fits in the shopping journey today. Uncover the stages where shoppers welcome help, and the point where comfort drops by 40 points.
Who is most ready to delegate. See which households are leading, and which are holding back.
What AI is (and isn't) delivering for shoppers. Identify where it's moving the needle on decisions, and why basket growth isn't the business case yet.
Why trust breaks down. Discover the surprising reason many AI shopping complaints aren't really about AI, and why retailer assistants face a trust gap.
A practical roadmap for brands and retailers. Walk away with our priorities for data, transparency, and sequencing as agentic commerce takes shape.
Who should watch
E-commerce, digital, marketing, insights, and strategy leaders at brands and retailers preparing for AI-driven discovery and agentic commerce.
Featured speakers
Kiara Barrett, Global Head of Thought Leadership, Circana
Sally Lyons Wyatt, Global EVP & Chief Advisor, Consumer Goods and Foodservice Insights, Circana
