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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

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CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Mike Crosby

Mike Crosby

Senior Industry Advisor, IT Thought Leadership
Commercial B2B / Consumer Technology

Mike Crosby is an executive director and industry advisor supporting IT categories across B2B and B2C channels for Circana. With more than three decades of domestic and international experience, Crosby brings proven industry knowledge, along with keen analytical acumen, to make him the go-to source for leading tech manufacturers, retailers, resellers, and distributors.


Prior to joining Circana, Crosby held leadership positions at technology businesses ranging from private equity-owned emerging growth businesses to Fortune 500 organizations. Notably, he held executive management positions with major technology companies including Logitech, Fujitsu, Belkin, Whistle Labs, a Mars Company, and CODI Worldwide.

Recent Posts from

Mike Crosby

Circana Unveils AI-Powered Predictive Commerce Signals to Anticipate Demand and Activate Audiences

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Circana Unveils AI-Powered Predictive Commerce Signals to Anticipate Demand and Activate Audiences
New capabilities in Circana Complete Audiences translate changing shopping behavior into audiences advertisers can activate and measure

28 Oct 2026

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Top 10 Video Games

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Top 10 Video Games
US video game projected total spending across content, hardware and accessories fell 1% in September when compared to a year ago, to $4.8 billion. Year-to-date spending is now 3% behind 2025’s pace, at $41.0 billion.

28 Oct 2026

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Nearly 1-in-3 U.S. Console and PC Gamers Plan to Buy Grand Theft Auto VI, Setting a New Industry Record, Circana Reports

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Nearly 1-in-3 U.S. Console and PC Gamers Plan to Buy Grand Theft Auto VI, Setting a New Industry...
Record purchase intent and a 13-year wait for one of gaming’s most enduring franchises sets the stage for a blockbuster November debut

28 Oct 2026

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Reactive to Proactive: How AI Helps Retail and CPG Executives Act Before the Market Moves

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Reactive to Proactive: How AI Helps Retail and CPG Executives Act Before the Market Moves
Decisions made too late carry a real business cost for retail and CPG executives. Predictive intelligence turns speed into a competitive advantage, because it surfaces growth and risk where there is still time to move investment.

26 Oct 2026

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights

19351

Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

23 Oct 2026

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AI, Measured: The Math of AI: Winning as a Brand Webinar

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AI, Measured: The Math of AI: Winning as a Brand Webinar
AI may change how brands win, but it isn't changing the math behind growth.

23 Oct 2026

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Holiday 2026: Consumers Are Planning Earlier and Spending More Intentionally

306

Holiday 2026: Consumers Are Planning Earlier and Spending More Intentionally
Consumers are entering the holiday season with budgets, shopping lists, and spending priorities already taking shape.

23 Oct 2026

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Co-op and Circana extend strategic partnership to unlock the next generation of retail growth

180

Co-op and Circana extend strategic partnership to unlock the next generation of retail growth
Co-op and Circana partnership extended in multi-year deal as HIVE evolves into a more connected ecosystem bringing together market, customer, loyalty, supply chain and omnichannel insights in one platform.

23 Oct 2026

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Consumer Wellness Trends: Insights from Circana's Wellbeing Report

302

Consumer Wellness Trends: Insights from Circana's Wellbeing Report
Wellness now accounts for $1.16 trillion in U.S. consumer spending and continues to expand, but there is a notable gap between value and satisfaction. Circana's latest research pinpoints where that disconnect originates and shows how manufacturers and retailers can turn existing consumer commitment into lasting loyalty and measurable growth.

22 Oct 2026

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GLP-1 Unlocked

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GLP-1 Unlocked
The GLP-1 landscape is evolving rapidly. Greater availability, expanding access, lower-cost alternatives, and new formats are bringing a broader range of consumers into the market.

22 Oct 2026

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China Consumer Sentiment Study Holidays Boost Consumption: What’s the Opportunity for Foodservice?

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China Consumer Sentiment Study Holidays Boost Consumption: What’s the Opportunity for Foodservice?
Online reviews guide restaurant choices, but social media influence is growing.

21 Oct 2026

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China Consumer Sentiment Study Where Is Foodservice Headed?

45

China Consumer Sentiment Study Where Is Foodservice Headed?
Seasonal consumer demand has provided some support. But overall, consumers remain prudent about spending.

21 Oct 2026

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Insight-led Selling: How AI Helps CPG Sales Reps Win Retailer Meetings

219

Insight-led Selling: How AI Helps CPG Sales Reps Win Retailer Meetings
Insight-led selling connects AI to verified retail data, account context, and meeting preparation, so every rep walks into a retailer conversation with a data-backed recommendation. Circana’s Liquid AI™ grounds each insight in measurement verified by point-of-sale (POS) data and delivers retailer-ready charts and narratives.

16 Oct 2026

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Same Field, Different Strategies: How AI Changes the Playbook for Brands and Retailers

162

Same Field, Different Strategies: How AI Changes the Playbook for Brands and Retailers
Consumer use of generative AI jumped from 55% to 67% in under a year, and Circana projects AI agents will soon shape 75% of all purchases. In this new marketplace, algorithms, not shoppers, increasingly decide which products make the cut and brands and retailers make key moves to win.

16 Oct 2026

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How One Truth Set Becomes a Competitive Advantage

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How One Truth Set Becomes a Competitive Advantage
When shoppers shift allegiances overnight and margins leave no room for error, a rising sales line can mask a brand that is actually losing ground, while decisions built on partial evidence turn momentum into missed opportunity. Unifying every signal, from the register to the household, exposes the forces behind performance, clarifies the most profitable next move, and gives AI the reliable footing it needs to produce answers leaders can trust.

15 Oct 2026

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Circana Puts Third-Party Marketplace Sales on the Map: $200 Billion of Previously Hidden Demand, Now Measured Weekly

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Circana Puts Third-Party Marketplace Sales on the Map: $200 Billion of Previously Hidden Demand,...
Jungle Scout-powered, item-level data to join Circana POS measurement in Q1 2027

15 Oct 2026

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DEMAND SIGNALS SPOTLIGHT

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DEMAND SIGNALS SPOTLIGHT
Monthly CPG Category Headlines, Key Numbers & Trends in EMEA

14 Oct 2026

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Circana Finds Ease and Personalization Driving the Next Wave of Global Wellness

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Circana Finds Ease and Personalization Driving the Next Wave of Global Wellness
Consumers have made wellness a priority, and they are spending accordingly

13 Oct 2026

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Circana’s 2026 Holiday Study Finds Consumers Spending Selectively, Not Stepping Away

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Circana’s 2026 Holiday Study Finds Consumers Spending Selectively, Not Stepping Away
Holiday spending forecast to range from down 1% to up 2.5% as shoppers seek value, convenience, and experiences worth prioritizing

8 Oct 2026

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The Global Health & Wellness Market: The Next Wave of Growth

624

The Global Health & Wellness Market: The Next Wave of Growth
Wellness has won the argument. 85% of consumers now actively practice self-care, and 93% call it a priority. Yet only 38% are satisfied with where they are. How will brands and retailers close this gap?

8 Oct 2026

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