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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
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Technology
Unify+
The Unify+ solution helps you visualize trends, work together, and build custom reports — all in one place. Your team can adjust data in real time and automate repetitive tasks to focus on the insights that matter.
Fast Automated Insights for Smarter, Faster Decisions
Data alerts and performance narratives allow you to get to the insights and recommendations to drive business impact.
Custom, Craft Bespoke, Presentation-ready Views
Combine custom-built views with unmatched flexibility. Shape insights exactly how and where you need them. Whether you're crafting presentations or manipulating data, the Unify+ solution adapts to your business and accelerates decision-making.
Curiosity Seamlessly Transformed into Capability
Conversational and agentic AI embedded into the Unify+ solution allows teams to automate routine analysis, reduce the time to insight, and focus on high-value decision-making.
Join more than 7,000 clients and partners worldwide
Create Customized Reporting
Connect the Dots, Together
The Unify+ solution makes it easy for you and your team to explore data, build clear visuals, and share what you find. Its simple, intuitive design helps you create and customize reports that fit your data practice, enabling personalized insights that reinforce a collective story.
Answer Your Key Business Questions
Your team can access the exact reports and updates they need for their specific roles, whether that means whipping up custom reports, building tailored storyboards, or staying in the loop.
Get Complete Visibility on Your Brand’s Data
Enhance your data with Circana’s proprietary data to spot what others miss. Your team can easily build, tweak, templatize, and share reports using simple tools that work the way you do. Plus, our hands-on training will help get everyone up to speed.
How Top CPG, General Merchandise, and Retail Brands Use the Unify+ Solution
Assess Performance Relative to Competitors by Market
Forget one-size-fits-all dashboards. You need fresh, flexible insights that shift as fast as the market. With the Unify+ solution, you can create tailored views that help your team fine-tune product strategy, adjust pricing, localize placement, and personalize promotions – all in one place.
Track Performance Across Every Channel
It’s tough to stay ahead when your data is scattered across channels. The Unify+ solution syncs everything in one place, giving you a clear, complete view of your business. That means fewer blind spots, faster decisions, and the confidence to act on risks and opportunities before your competitors do.
Find and Reach Your Ideal Customers
Combine your data with Circana’s advanced audience insights to pinpoint high-value consumers based on real purchase behavior, media habits, and predictive signals. Whether you’re launching a new product or optimizing a campaign, you’ll receive clear insights and recommended actions that help your team outpace the competition.
Forecast Your Growth Against the Market
The Unify+ solution gives your team intuitive dashboards and AI-powered insights to evaluate pricing and promotions, measure past product strategies, predict likely outcomes, and forecast future performance.
Let AI Handle the Busywork
In the Unify+ solution, AI automates routine tasks and complex, data crunching workflows. Your team spends less time figuring out what happened and more time deciding what to do next.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Leverage Our Unparalleled Technology to Drive Optimization
Get The Most Out of Circana’s Data with Our Technology Solutions
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