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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Technology
Unify+
The Unify+ solution helps you visualize trends, work together, and build custom reports — all in one place. Your team can adjust data in real time and automate repetitive tasks to focus on the insights that matter.
Fast Automated Insights for Smarter, Faster Decisions
Data alerts and performance narratives allow you to get to the insights and recommendations to drive business impact.
Custom, Craft Bespoke, Presentation-ready Views
Combine custom-built views with unmatched flexibility. Shape insights exactly how and where you need them. Whether you're crafting presentations or manipulating data, the Unify+ solution adapts to your business and accelerates decision-making.
Curiosity Seamlessly Transformed into Capability
Conversational and agentic AI embedded into the Unify+ solution allows teams to automate routine analysis, reduce the time to insight, and focus on high-value decision-making.
Join more than 7,000 clients and partners worldwide
Create Customized Reporting
Connect the Dots, Together
The Unify+ solution makes it easy for you and your team to explore data, build clear visuals, and share what you find. Its simple, intuitive design helps you create and customize reports that fit your data practice, enabling personalized insights that reinforce a collective story.
Answer Your Key Business Questions
Your team can access the exact reports and updates they need for their specific roles, whether that means whipping up custom reports, building tailored storyboards, or staying in the loop.
Get Complete Visibility on Your Brand’s Data
Enhance your data with Circana’s proprietary data to spot what others miss. Your team can easily build, tweak, templatize, and share reports using simple tools that work the way you do. Plus, our hands-on training will help get everyone up to speed.
How Top CPG, General Merchandise, and Retail Brands Use the Unify+ Solution
Assess Performance Relative to Competitors by Market
Forget one-size-fits-all dashboards. You need fresh, flexible insights that shift as fast as the market. With the Unify+ solution, you can create tailored views that help your team fine-tune product strategy, adjust pricing, localize placement, and personalize promotions – all in one place.
Track Performance Across Every Channel
It’s tough to stay ahead when your data is scattered across channels. The Unify+ solution syncs everything in one place, giving you a clear, complete view of your business. That means fewer blind spots, faster decisions, and the confidence to act on risks and opportunities before your competitors do.
Find and Reach Your Ideal Customers
Combine your data with Circana’s advanced audience insights to pinpoint high-value consumers based on real purchase behavior, media habits, and predictive signals. Whether you’re launching a new product or optimizing a campaign, you’ll receive clear insights and recommended actions that help your team outpace the competition.
Forecast Your Growth Against the Market
The Unify+ solution gives your team intuitive dashboards and AI-powered insights to evaluate pricing and promotions, measure past product strategies, predict likely outcomes, and forecast future performance.
Let AI Handle the Busywork
In the Unify+ solution, AI automates routine tasks and complex, data crunching workflows. Your team spends less time figuring out what happened and more time deciding what to do next.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Leverage Our Unparalleled Technology to Drive Optimization
Get The Most Out of Circana’s Data with Our Technology Solutions
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