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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Technology
Intelligence Suite
Circana’s Intelligence Suite™ solution helps you integrate, harmonize, and automate data workflows across your business. Built for scalability, this cloud-based, flexible solution connects various data sources, powers real-time automation, and delivers insights to support faster and more confident decision-making.
100+ Pre-built Connectors
Connect to first-, second-, and third-party data sources in minutes with flexible, built-in integrations.
Low Code Automated Workflows
Build intuitive workflows with user-friendly tools designed for business users and customizable for technical teams.
Real-time Output Distribution
Send transformed datasets and insights to your preferred environments, allowing you to share and visualize your data exactly the way you need to.
Join more than 7,000 clients and partners worldwide
Orchestrate, Automate, and Activate Your Data Across Your Operations
Connect and Harmonize Data Across Cloud Platforms
The Intelligence Suite solution includes hundreds of pre-built connectors, enabling you to integrate first-party, partner, and Circana data from various platforms, including Azure, Snowflake, AWS, Google BigQuery, and Databricks. It cleanses, aligns, and synchronizes data so you can trust what you see and scale it across your organization.
Build and Automate Workflows for Smarter Decision-making
With user-friendly tools, the Intelligence Suite solution makes it simple to shape, join, and visualize your data without coding expertise. You can deploy custom logic, embed algorithms, or use built-in forecasting to support always-on reporting and planning across your teams.
Enterprise-ready Data Integration Backed by Circana’s Leadership in Scalable Analytics
We combine decades of expertise in CPG, general merchandise, retail, and media with the power of our Liquid Data platform to deliver flexible, long-term data infrastructures. With Circana’s Intelligence Suite solution, you gain faster, cleaner, connected data that works seamlessly across your operation. The service adapts to your current tech stack and scales as your data needs grow, whether you’re unifying workflows or expanding into new markets. Backed by Circana’s industry-leading expertise, you can confidently build a foundation that supports real-time collaboration.
Intelligence Suite Solution Use Cases
IT and Data Teams
IT leaders at large retailers and manufacturers use the Intelligence Suite service to manage complex tech stacks and streamline data flows across Azure, AWS, Snowflake, and other platforms. Hundreds of built-in connectors integrate multiple data types while maintaining security and performance across systems. We help retailers and manufacturers reduce the need for manual data engineering, freeing up resources for higher-value tasks. The solution also ensures consistent data access across departments, enabling a more unified data strategy.
Analytics and Marketing Teams
CPG analytics and strategy teams use the Intelligence Suite solution’s low-code automation and real-time processing to build custom workflows for automated forecasting, smarter assortment planning, and promotional analysis. By embedding algorithms and pushing outputs into Circana’s Unify+™ and other business intelligence tools (Power BI, Tableau, etc.), teams can accelerate insights and enable more informed business decisions. We provide the agility to adjust data flows as markets shift, ensuring that planning remains accurate and responsive.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started With Circana’s Intelligence Suite Solution
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Upgrade How You Innovate with Smarter Data
Circana’s Intelligence Suite supports the broader innovation system by ensuring the data driving your insights is accurate, harmonized, and delivered in real-time. Whether you’re building a new product pipeline, evaluating promotional performance, or aligning your teams on multi-channel reporting, Intelligence Suite gives you the scalable foundation to move with precision.
