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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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is now part of Circana!

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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2023’s New Product Pacesetters: Innovation Meets Consumers in New Moments

Circana’s 29th annual New Product Pacesetters evaluates CPG’s top 100 food and beverage and top 100 nonfood product launches. The latest lineup of winners reveals key themes and winning strategies that enabled successful new products in 2023. This webinar provides insight into how CPG manufacturers across the revenue spectrum contributed to innovation, performance, and strategies to reach Pacesetter status. 


Listen to the webinar to learn: 

  • What were the innovation themes of 2023 and what consumer behaviors do they reflect? 

  • What impact do Pacesetters have on the market?

  • Which new CPG products resonated with consumers?

  • What strategies and elements are critical to new product success?



Speakers: 


Lisa Maas

Principal and Practice Lead, Innovation, Consumer & Shopper Insights, Circana


Joan Driggs

Vice President, Content and Thought Leadership, Circana




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