Join Circana and IFPA as we explore key trends shaping the produce and floral industries, featuring highlights from our new Future of Produce study.

With more frequent trips and fewer items per basket, produce plays a vital role in driving growth across the entire store. We share performance insights, shopper survey results, and demand forecasts to help unlock new opportunities.

We also examine how today’s economic climate is reshaping consumer behavior, especially among groups like SNAP recipients, and offer strategies for future growth.

In this session, experts cover:

• Economic impacts on consumer behavior

• Retail and foodservice channel trends

• Future of Produce study highlights

• Year-to-date sales and shopper behavior

• Unlocking demand across diverse consumer groups

This webinar is the third of Circana and IFPA’s webinar series in 2025. The session is ideal for brands and retailers competing in the fresh produce and floral space.

Speakers:

Rachel Blake, Manager, Global Insights, International Fresh Produce Association

Jonna Parker, Vice President, Fresh Foods Group, Circana

Bailey Furtado, Sr Analyst, Fresh Foods Industry, Circana