Now that the Spring Festival is over, consumers in China’s foodservice industry are shifting their priorities. While dining confidence remains at last year’s level, consumers are eyeing increases in spending across other categories. This month’s China Consumer Sentiment Study highlights February 2026 performance and uncovers consumers’ post-holiday expectations.

Highlights:

• Household income softened while unemployment slightly rose

• Consumers aren’t expected to decrease dining-out occasions, but fewer expect to dine out more

• Consumers are returning their focus to spending, daily necessities, and a few other categories

• Last year, China’s foodservice market was driven by growing traffic