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China Consumer Sentiment Study

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Circana

Circana

Nov 19, 2025

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Over half of consumers claimed neutral/accept to a pre-cooked dish in restaurants

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China Consumer Sentiment Study

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  • Writer: Circana
    Circana
  • Nov 19, 2025
  • 1 min read

Updated: Nov 21, 2025

Black background with glowing globe and text: "Circana. The Foodservice Slowdown: How do consumers react to pre-cooked food?" Data: Jan 2024-Oct 2025.

The Foodservice Slowdown: How do consumers react to pre-cooked food?


A growing number of households are reporting a decrease in income, and consumer intent to dine out continues to trend downward. Our latest report provides a detailed analysis of these evolving dynamics, from household spending to dining preferences.


Based on comprehensive data from January 2024 to October 2025, this report delivers essential insights into the current market.


Inside this report, you will discover:


  • Shifting Economic Realities: Understand the impact of moderating household income on consumer spending and confidence.

  • Dining-Out Downturn: See the data behind the decline in dining-out expectations and what it means for your business.

  • The Rise of Home Cooking: Explore why home cooking is the only sector with anticipated spending growth and how to leverage this trend.

  • Consumer Attitudes on Pre-Cooked Food: Gain valuable insights into consumer acceptance, price sensitivity, and expectations for pre-cooked dishes in restaurants.


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