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25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
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China Consumer Sentiment Study, April 2025
By
Circana
Apr 16, 2025
Posted in:
Category
In March, consumers' incomes fell back, dining out stabilized, and the Qingming holiday drove travel, entertainment, and sports spending...
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1
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