Tier 2 cities are emerging as key destinations for China’s foodservice consumers this summer, with 48% planning trips to these locales and 65% intending to travel with children. While enthusiasm for travel is on the rise, dining-out expectations for the next month are shifting. This month’s China Consumer Sentiment Study highlights July performance and examines consumer willingness to increase spend across categories.

Highlights: 

• Household income net growth was slightly up in July

• Consumer expectations to dine out grew for July but declined for August

• One-fourth of consumers planned to increase foodservice spend

• Compared to 2024, travel was the only category to grow for consumers’ willingness to increase spend