Private label is no longer just a trade-down option. It’s becoming a strategic growth engine across U.S. retail.

In this Circana Inspire webinar, Sally Lyons Wyatt and Lauren Hassenfeld break down how private brands are evolving—driven by trust, innovation, and changing consumer expectations.

Learn how retailers are building stronger private brands, where growth is coming from, and how AI and digital shopping are reshaping the competitive landscape.

What You’ll Learn

• Why private label growth is now driven by value, not just price

• Where private label is gaining (and where opportunity still exists)

• How retailers use innovation and tiered brands to drive trade-up

• The role of trust, wellness, and sustainability in shopper choice

• How AI and digital commerce are accelerating private label adoption

• What to expect for private label growth in 2026 and beyond

Speakers

• Sally Lyons Wyatt Global EVP & Chief Advisor, Consumer Goods & Foodservice, Circana

• Lauren Hassenfeld Partner, U.S. CPG Advisory, Circana