Private label has evolved from a value alternative to a global competitive force.

In this Circana webinar, global experts share how private label is growing across the U.S., Europe, and Australia—driven by innovation, pricing strategy, and changing consumer expectations.

Understand how retailers are winning, how brands are responding, and what the future of competition looks like in an AI-driven retail environment.

What You’ll Learn

• How private label is scaling globally across major markets

• Why growth is now driven by trust, quality, and innovation—not just price

• How retailers use pricing strategy and tiered portfolios to win

• The role of experience, wellness, and sustainability in shopper decisions

• How AI and agent-driven commerce are shifting the rules of competition

• What brands must do to stay competitive in a private label–first world

Speakers

• Sally Lyons Wyatt – Global EVP & Chief Advisor, Circana

• Rama Chepala Kaki – Europe Thought Leadership

• Lauren Hassenfeld – U.S. CPG Advisory

• Dan Bone – Australia Thought Leadership