Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Industries
Company
Resources
Suggested solutions
CASE STUDY
A snacking client reassesses its market placement in stores with guidance from Circana Growth Consulting
Snapshot
SOLUTION AREA
Innovation
SOLUTION
Growth Consulting
INDUSTRIES
Food and Beverage
CLIENT
Manufacturer
The Challenge
A snacking brand wanted to evaluate its retail product placement to identify a more profitable in-store aisle set.
Insights
Circana’s analysis uncovered challenges to moving the brand into a new aisle in grocery due to direct story delivery constraints. The snacking brand exceeded velocity and dollar sales thresholds in the drug channel. Circana recommended targeting specific channels with relevant pack sizes when placing the brand in a new category aisle.
The Results
Circana made channel - and UPC - specific recommendations for aisle placement and uncovered an opportunity to change aisle placement in drug to increase category velocity.
