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We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Resources
CASE STUDY
AI-powered solution for in-flight optimization
Snapshot
SOLUTION AREA
Marketing
SOLUTION
Inflight
INDUSTRIES
Food and Beverage
CLIENT
Manufacturer
The Challenge
A leading frozen food brand wanted to drive in-store sales through digital campaigns.
Insight
A U.S. client used LoopMe’s patented AI-powered Purchase Loop Sales and Circana’s integrated In-Flight Optimization solution to optimize digital media towards those most likely to purchase products offline.
Circana’s Household Lift solution also allowed the brand to measure lift and incremental $/HH driven by this campaign.
The Results
By optimizing spend in-flight towards those most likely to purchase products offline, the campaign drove 22% higher household sales lift than Circana’s Frozen category benchmark and increased product spend per household by 52%
+2.35%
HOUSEHOLD SALES UPLIFT
52%
INCREASED PRODUCT SPEND
PER HOUSEHOLD
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