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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Future of™ Footwear is now available
THE SINGLE SOURCE OF TRUTH FOR
Footwear
Market share is up for grabs in the footwear industry.
Growth in the direct-to-consumer channel, innovation, changing consumer attitudes and shopping behaviors, emerging players, and the rise of digital native brands are all causing profound shifts.
To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the footwear industry based on best-in-class point-of-sale and consumer data.
Join more than 7,000 clients and partners worldwide
It all starts with
Footwear Industry Experts
“Footwear is an industry for which iconic and classic styles are extremely important. Style trends and brand popularity are cyclical, so it is important to keep consumers interested with a pipeline of fresh products. With the footwear market forecast to deliver minimal growth through 2025, a focus on promoting value and versatility will give brands and retailers the upper hand at gaining market share.”
Drive Footwear Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Sport Lifestyle, Running, and Work/Occupational/Safety Lead the Pack; Basketball
Sees a Rank Jump
The top three leaders are Sport Lifestyle, Running, and Work/Occupational/Safety, all maintaining their ranks from the prior period. Basketball moved up one spot to rank 7, driven by a substantial 14.6% increase in sales.
Cold/All Weather/Hunting/Fishing Boots also posted a notable growth of 25.9%. Most other categories sav ninimal rank changes and modest percent changes
Source: Circana, Liquid AI™,
October, 2025
Data Source:
Point of Sale (POS) Data
16 Dec 2025
Insights in Action
Stockouts cause frustration across the supply chain, from vendors’ missed opportunities to retailers’ inability to fill shelves and shoppers’ irritation at not finding what they need or want. Indeed, stockouts are more than just empty space where products should be: They lead to lost revenue and eroded brand loyalty.
Featured Solutions for Footwear Brands
Circana offers tailored solutions for every corner of the footwear industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new serum’s hero ingredient resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
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