top of page

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

static-bg-cube-right.jpg

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Halloween.jpg

This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Future of™ Footwear is now available

Footwear
Gradient

THE SINGLE SOURCE OF TRUTH FOR

Footwear

Market share is up for grabs in the footwear industry.

Growth in the direct-to-consumer channel, innovation, changing consumer attitudes and shopping behaviors, emerging players, and the rise of digital native brands are all causing profound shifts.

To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the footwear industry based on best-in-class point-of-sale and consumer data.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Beth Goldstein

Beth Goldstein

Executive Director, Industry Analyst Accessories and Footwear

“Footwear is an industry for which iconic and classic styles are extremely important. Style trends and brand popularity are cyclical, so it is important to keep consumers interested with a pipeline of fresh products. With the footwear market forecast to deliver minimal growth through 2025, a focus on promoting value and versatility will give brands and retailers the upper hand at gaining market share.”

With our best-in-class data, you can:

Understand Your Customers
Optimize Product Portfolio
Footwear
Benchmark Sales Performance
Quantify Your Media’s Impact

INDUSTRY RANKING

Data Spotlight

Footwear Sales: Top Categories Hold Steady, Soccer/Football Surges


The top three leaders remain unchanged: Sport Lifestyle, Running, and All Other Performance continue to dominate rankings. No shifts in rank occurred in the current period except for Basketball and Hiking/Trekking/Mountaineering, which swapped positions at ranks 6 and 7. Notably, Soccer/Football posted a substantial 15.8% increase in sales, the highest percent change among all categories this period.

Source: Circana, Liquid AI™,

August, 2025

Data Source: 

Point of Sale (POS) Data

10 Mistakes to Avoid to Drive Outcomes Growth

8 Oct 2025

Insights in Action

We move beyond theory to reveal the "why" behind underperformance, offering an actionable roadmap for brands to maximize impact and achieve significant top and bottom-line growth.

opening-beer-can-at-pool.jpg

Featured Solutions

SOLUTION

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

SOLUTION

Complete Market™ solution gives robust POS measurement for in-store & online sales, with fulfillment type breaks & UPC details across CPG.

SOLUTION

Marketing Mix solutions reveal incremental strategy impact, quantify uncertainty, and optimize ROI levers for confident ad budgeting.

Person on laptop
Not sure? Let us match you to a Solution.

Related Articles

launch-party-in-circana-s-south-africa-office.jpg

Speak to an expert

Find out how we can help your brand grow more. Fill out the form and we will get right back to you.

View all solutions that

bottom of page