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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Industry Rankings

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Get the latest rankings, measurements and insights, powered by Liquid AI.

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Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Which Thanksgiving Entrée Do You Prefer?

Holiday Prep Mode: ON

This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year. 

So ... Turkey or Ham?

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Circana’s Liquid Data Collaborate™ helps you bring all your data together in one…

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Uncover the right solution for your business in a few clicks.

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Industry Rankings

Get powerful data insights, rankings, and market changes for your industry.

WHAT IS

Liquid AI

A powerful, easy-to-use user interface that delivers granular data in an easy-to-use form.

Powered by Circana's Liquid Data®, an unparalleled technology that bring in billions of data points from more than 4T annual sales

Get immediate actionable insights through generative AI-based summaries, graphic visualizations to tell stories with clarity.

Available on Unify+™ to help you grow your business with confidence and direction. 

Liquid AI

Where smart starts.
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Need More Detail?

Instant answers to essential business questions

Summary

Summary

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Source: Circana, Liquid AI™

Data Source: Point of Sale  (POS) Data

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Rank
Name
Rank Chg Vs. Prior Period
$ % Chg Vs. Prior Period

^^ Digital sales on Nintendo platforms not included

^ Digital sales on Nintendo and Xbox platforms not included

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