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Get the latest rankings, measurements and insights, powered by Liquid AI™.

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Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

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NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Suggested solutions

Liquid Data Go

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

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Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Resources

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Listen to the Circana Unpacked podcast featuring thought leaders across our industries. 

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Aging Trade-Ins Collide With Surging Global Demand for Pre-Owned Smartphones, According to New Data Released from Circana and B-Stock 

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3

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Brad Akyuz
Brad Akyuz

Executive Director, Connected Intelligence®

11 Feb 2026

Category

Aging Trade-Ins Collide With Surging Global Demand for Pre-Owned Smartphones,...
Circana Forecasts a Transformative Year for Video Games in 2026 

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3

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Mat Piscatella
Mat Piscatella

Executive Director, Games

11 Feb 2026

Category

Circana Forecasts a Transformative Year for Video Games in 2026 
Circana Appoints Highly Regarded Business Leaders to Board of Directors

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3

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Circana
Circana

Circana

11 Feb 2026

Category

Circana Appoints Highly Regarded Business Leaders to Board of Directors
Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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1

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Sally Lyons Wyatt
Sally Lyons Wyatt

Global EVP & Chief Advisor Consumer Goods & Foodservice Insights

10 Feb 2026

Category

Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Marketing Mix Modeling Insights: Driving ROI in a Complex Landscape

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6

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Circana
Circana

Circana

10 Feb 2026

Category

Marketing Mix Modeling Insights: Driving ROI in a Complex Landscape
US Prestige and Mass Beauty Retail Deliver a Positive Performance in 2025, Circana Reports 

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3

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Larissa Jensen
Larissa Jensen

Senior Vice President, Global Beauty Industry Advisor


10 Feb 2026

Category

US Prestige and Mass Beauty Retail Deliver a Positive Performance in 2025,...
Best Practices to Get Valuable and Accurate Survey Data for Your Brand

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5

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Circana
Circana

Circana

6 Feb 2026

Category

Best Practices to Get Valuable and Accurate Survey Data for Your Brand
Top 10 Video Games

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2

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Mat Piscatella
Mat Piscatella

Executive Director, Games

6 Feb 2026

Category

Top 10 Video Games
Next in Retail – Trends in the Mix for ‘26

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6

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Marshal Cohen
Marshal Cohen

Chief Retail Advisor

5 Feb 2026

Category

Next in Retail – Trends in the Mix for ‘26
L.A. Libations Partners with Circana To Enhance CPG Innovation Ecosystem

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3

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Circana
Circana

Circana

5 Feb 2026

Category

L.A. Libations Partners with Circana To Enhance CPG Innovation Ecosystem
U.S. Toy Industry Returns to Growth in 2025, Circana Reports

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3

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Circana
Circana

Circana

3 Feb 2026

Category

U.S. Toy Industry Returns to Growth in 2025, Circana Reports
Circana Launches Attribute Marketplace to Elevate Client Market Insights

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2

mins

Patty Altman
Patty Altman

President, Global Solutions

3 Feb 2026

Category

Circana Launches Attribute Marketplace to Elevate Client Market Insights

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