As millions of Americans gather around tables to share a Thanksgiving meal in 2025, many experience some seasonal strain leading up to the occasion. Whether they are worried about the meal itself or experiencing mixed emotions about interacting with guests, consumers told Circana researchers that there is more on their mind than diving into a pile of gravy-topped mashed potatoes.

Those who take part in cooking, food prep and serving on Turkey Day feel some pressure. Circana’s research shows that 43% worry that food will not come out as planned when they are entertaining their guests. Filling plates is another concern, with 27% stressed about having enough food to go around.

There are some generational differences when it comes to attitudes about hosting or co-hosting Thanksgiving celebrations. More millennials report that they are concerned about spending too much time in the kitchen and not having enough time with guests. Circana’s data also shows that 18% of those entertaining for the holiday fret about spills and messes and 17% worry if a guest has a dietary restriction, findings that skew more towards older Gen Z and millennial consumers.

Some people put off planning Thanksgiving celebrations until closer to the event. In October 2025, 17% of consumers reported that they hadn’t thought about how they would spend this holiday, compared to 14% who said that in October 2024. There is also some uncertainty about December holidays, including Christmas, as 19% report that they haven’t considered how they will mark those occasions yet, up from 17% last year.

Despite some pressures, consumers say they continue to look for new or different ways to enjoy their holiday meals. Circana found that nearly half of consumers (47%) source recipes from social media and 1 in 5 people use new recipes for special occasions.

Learn more about other Thanksgiving trends for 2025.