A leading consumer packaged goods company suffered frequent out-of-stocks across its diaper portfolio, leading to on-shelf availability challenges. After investigating, the manufacturer uncovered a discrepancy in its diaper sales forecasts with a key retailer. The manufacturer sought to strengthen its partnership with the retailer by using data to demonstrate how out-of-stocks were caused by the disparity, and to show the dollar impact of lost sales resulting from the out-of-stocks.