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CASE STUDY
Retailer successfully navigates supply chain gap
Snapshot
SOLUTION AREA
Supply Chain
SOLUTION
Supply Chain
INDUSTRIES
Food and Beverage
CLIENT
Retailer
The Challenge
A regional supermarket chain needed help predicting opportunities when a supply chain shutdown made its leading hummus brand unavailable.
Insight
Circana created a plan to mitigate supply chain shortages with customer analysis to predict the top brands consumers would likely switch to. Our analysis also showed that hummus category buyers are loyal to flavor when changing brand.
The Results
The retailer’s decision to invest in private label and other targeted brands during the supply chain gap helped the retailer successfully cover lost volume. Our post-analysis work also supported the category manager’s view to redistribute products based on existing sales and customer flavor preferences.
