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We measure demand so our clients understand where they have risks and opportunities.

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CASE STUDY

Retailer successfully navigates supply chain gap

Snapshot

SOLUTION AREA

Supply Chain

SOLUTION

Supply Chain

INDUSTRIES

Food and Beverage

CLIENT

Retailer

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The Challenge

A regional supermarket chain needed help predicting opportunities when a supply chain shutdown made its leading hummus brand unavailable.
Insight

Insight

Circana created a plan to mitigate supply chain shortages with customer analysis to predict the top brands consumers would likely switch to. Our analysis also showed that hummus category buyers are loyal to flavor when changing brand.

The Results

The retailer’s decision to invest in private label and other targeted brands during the supply chain gap helped the retailer successfully cover lost volume. Our post-analysis work also supported the category manager’s view to redistribute products based on existing sales and customer flavor preferences.

The Results
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Here are some other case studies that can help shape your future

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